Adoption and Impact of Mobile-Integrated Business Processes - Comparison of Existing Frameworks and Analysis of their Generalization Potential

The integration of mobile workplaces in the (electronically mapped) intra-enterprise value chain is a major and still increasing corporate IT issue. Although the usage of mobile technologies for this purpose is far behind expectations and numerous failures can be observed,still little work has been done on theory building in this area. In this contribution we identify and compare existing frameworks for adoption and impact of mobile technology to support mobile business processes. The hypotheses underlying these frameworks are challenged with experiences from three long-term case studies which are diverse in industry, company size and other factors in order to scrutinize their potential for generalization. The outcome is a set of hypotheses that show robustness against variation of major parameters and thus may be suitable to serve as a basis for a generalized and unified framework on mobile-integrated business processes.

Dominant Issues and Conceptual Approaches in Mobile Business Research From 2005-2012

This paper undertakes a review and classification of the mobile business (m-business) theme of mobile computing research, with the intention of identifying the dominant issues and conceptual approaches to existing research. It consists of 100 articles published between 2005 and 2012 in a diverse journals focused on information systems, business, and development. The papers are reviewed under the subcategories of Mobile Business Applications/Services; Economics, Strategy and Business Models; and Consumer Acceptance/Adoption. In terms of issues, the review shows a concentration of research on firm-level adoption of mobile technology within first subcategory, whilst mobile business analysis, capturing customer value and responses to competition dominates the second subcategory. Determinants of consumer adoption of mobiles dominate the third subcategory. Similarly, technology adoption models like TAM and UTAUT dominate the conceptual approaches to m-business. There is much room for studies into the strategies adopted by firms to create value for consumers and to sustain the value creation process in response to consumer demands and advances in mobile technologies and applications. The review serves as a useful research synthesis and is excellent for future research on mobile business based on the gaps we have identified

Adoption and Impact of Mobile-Integrated Business Processes - Comparison of Existing Frameworks and Analysis of their Generalization Potential

The integration of mobile workplaces in the (electronically mapped) intra-enterprise value chain is a major and still increasing corporate IT issue. Although the usage of mobile technologies for this purpose is far behind expectations and numerous failures can be observed,still little work has been done on theory building in this area. In this contribution we identify and compare existing frameworks for adoption and impact of mobile technology to support mobile business processes. The hypotheses underlying these frameworks are challenged with experiences from three long-term case studies which are diverse in industry, company size and other factors in order to scrutinize their potential for generalization. The outcome is a set of hypotheses that show robustness against variation of major parameters and thus may be suitable to serve as a basis for a generalized and unified framework on mobile-integrated business processes

Modeling and Analysis of Complex Technology Adoption Decisions: An Investigation in the Domain of Mobile ICT

Mobile information and communication technologies (ICT) promise to significantly transform enterprises, their business processes and services, improve employee productivity, effectiveness, and efficiency, and create new competitive advantages and business agility. Despite the plethora of potential benefits, however, widespread enterprise adoption of mobile ICT has not been as extensive as initially anticipated. Drawing on the extant information systems, technology management, and organizational innovation literature, this dissertation investigates the salient drivers and inhibitors of emerging ICT adoption, in general, and mobile ICT in particular, and develops an integrative ICT adoption decision framework. From this synthesis we identify four broad elements that influence an enterprise s decision to adopt mobile ICT: (1) business value, (2) costs and economics, (3) strategic alignment, and (4) enterprise readiness. The latter decision element has received only little theoretical and practical attention. In order to fill this gap, this dissertation explored the concept of enterprise readiness in further detail and identified eight key dimensions and their associated assessment indicators. Using a two-stage expert study and experimental design approach, we empirically validated these dimensions and determined their relative importance. Results indicated that leadership readiness followed by technology, data and information, and resource readiness, contributed the most to enterprise readiness for mobile ICT. The results are implemented into a web-based readiness diagnostic tool (RDT) that enables decision makers to assess an enterprise s readiness for mobile ICT. The benefits of the RDT are multifold: first, it navigates the decision maker through the complex readiness assessment space; second, it identifies potential organizational deficiencies and provides a means to assess potential sources of risks associated with the adoption and implementation of mobile ICT; and third, it enables decision makers to benchmark their level of readiness against other organizations. The dissertation concludes by highlighting both theoretical and practical implications for emerging and mobile ICT adoption management and suggesting directions for future research.Ph.D.Committee Chair: Rouse, William; Committee Member: Cross, Steve; Committee Member: Cummins, Michael; Committee Member: DeMillo, Richard; Committee Member: Vengazhiyil, Rosha

Implementação de realidade aumentada numa plataforma de mobile-commerce na Lufi Surf Co

JEL Classification: M31 Marketing; M370 AdvertisingAs tecnologias estão em força nos mercados, as empresas começam a descobrir novas formas de criar impacto nos seus consumidores, a realidade aumentada e a realidade virtual chegaram aos smartphones e as empresas estão atentas a essa inovação. O surf chegou a um nível de desporto mainstream, está na moda ser surfista. O crescimento desmesurado de escolas de surf, novas marcas de surf versus o domínio das grandes marcas. o futuro do surf como será? A realidade virtual com imagens de ondas de sonho e filmadas na primeira pessoa, produzem experiências únicas no ecra de um smartphone de última geração. As marcas podem criar conteúdos nas lojas para que os consumidores usem o smartphone, e aumentem o volume do negócio, fazendo com que comprem mais. A reação do mercado face à evolução tecnológica dos consumidores. A realidade aumentada como ajuda no processo de decisão de uma compra, a ajuda técnica para determinado surfista, mediante o seu nível de performance (iniciante, experiente, profissional) através de uma aplicação (Layar) para visualizar as principais características de determinado produto. A mudança do comportamento do consumidor, face à internet 2.0, como o conhecimento técnico digital pode ajudar determinado cliente na sua compra. A realidade aumentada no surf, pode ser uma mais valia para todo o mercado, dando inputs fidedignos sobre cada produto, como se fosse uma loja física de surf, com as propriedades de uma loja e-commerce.High technology has arrived to the markets with strength, and brands are discovering new ways to create consumer impact, augmented reality and virtual reality has arrived to all smartphones, and the markets are aware of that inovation. The sport of surfing has reached mainstream status, it's trending to be a surfer. The unmeasured growth of surf schools, new brands versus prevailing older brands. What will be the future of surf? Virtual reality videos of incredible waves recorded in first-person view give you a one-of-a-kind feeling while using a last-generation smartphone screen. Using this feature, surf shops can give an unique experience to customers, while raising the sales volume. How the surfing market is reacting to the new technologies, like Augmented Reality that could help stores with their sales, using an application (layar) on a smartphone, showing all the information customers are looking for while shopping, like an e-commerce store, but in a pure instore strategy. Consumer Behaviour is changing since web 2.0 arrive, as well as the technical support of average surfers. Augmented reality in surf shops can be a valuable asset to all the market consumers, giving some reliable inputs about what consumer its looking for, but Instore as an e-commerce store

Mobile marketing: exploring the new wave of innovation in marketing

As the use of mobile devices among Irish consumers proliferates and becomes ever more\ud integrated within their lifestyles, it is important for Irish managers to understand how they\ud can effectively integrate Mobile Marketing into their overall marketing strategy. The\ud objective of this research was to explore the current use of mobile marketing by Irish\ud businesses and to investigate consumer attitudes towards mobile marketing. This process\ud included a thorough review of Mobile Marketing theory, its application, use and attitudes\ud towards it in order to develop an effective research approach. In-depth interviews, focus\ud groups and online surveys were designed, developed and conducted with managers and\ud consumers and their findings were comprehensively analysed.\ud The findings identify that managers are largely unclear about how they should use Mobile\ud Marketing. There is a lack of structure within organisations in terms of a Mobile Marketing\ud strategy for implementation into the overall marketing strategy. There appears to be very\ud little consumer engagement or interactivity taking place over the mobile medium. Thus\ud consumers have grown to feel generally negative towards Mobile Marketing. The outcome\ud of these findings is presented in the form of a set of guidelines for managers which make a\ud contribution to the literature and to practitioners by encouraging the more considered and\ud strategic use of MM. These guidelines are subject to further testing and refinement