A Hybrid Web Recommendation System based on the Improved Association Rule Mining Algorithm

As the growing interest of web recommendation systems those are applied to deliver customized data for their users, we started working on this system. Generally the recommendation systems are divided into two major categories such as collaborative recommendation system and content based recommendation system. In case of collaborative recommen-dation systems, these try to seek out users who share same tastes that of given user as well as recommends the websites according to the liking given user. Whereas the content based recommendation systems tries to recommend web sites similar to those web sites the user has liked. In the recent research we found that the efficient technique based on asso-ciation rule mining algorithm is proposed in order to solve the problem of web page recommendation. Major problem of the same is that the web pages are given equal importance. Here the importance of pages changes according to the fre-quency of visiting the web page as well as amount of time user spends on that page. Also recommendation of newly added web pages or the pages those are not yet visited by users are not included in the recommendation set. To over-come this problem, we have used the web usage log in the adaptive association rule based web mining where the asso-ciation rules were applied to personalization. This algorithm was purely based on the Apriori data mining algorithm in order to generate the association rules. However this method also suffers from some unavoidable drawbacks. In this paper we are presenting and investigating the new approach based on weighted Association Rule Mining Algorithm and text mining. This is improved algorithm which adds semantic knowledge to the results, has more efficiency and hence gives better quality and performances as compared to existing approaches.Comment: 9 pages, 7 figures, 2 table

Joint Deep Modeling of Users and Items Using Reviews for Recommendation

A large amount of information exists in reviews written by users. This source of information has been ignored by most of the current recommender systems while it can potentially alleviate the sparsity problem and improve the quality of recommendations. In this paper, we present a deep model to learn item properties and user behaviors jointly from review text. The proposed model, named Deep Cooperative Neural Networks (DeepCoNN), consists of two parallel neural networks coupled in the last layers. One of the networks focuses on learning user behaviors exploiting reviews written by the user, and the other one learns item properties from the reviews written for the item. A shared layer is introduced on the top to couple these two networks together. The shared layer enables latent factors learned for users and items to interact with each other in a manner similar to factorization machine techniques. Experimental results demonstrate that DeepCoNN significantly outperforms all baseline recommender systems on a variety of datasets.Comment: WSDM 201