MULTI LEVEL MARKETING INTEGRATION PROCESS MANAGEMENT

The paper’s intention is to deal with the issues of the comprehensive multu level marketing integration. It is a conceptual view over the different aspect of the integration process on different levels. The author presents some basic principles of internal and external integration of the marketing inside and outside the business systems. In this regard the business organization network (BON) is also an object of approaching. It is suggested an integration methodology to be used for the conceptualization and development of the -integration process. Another aspect of the paper is the presentation of models for vertical and horizontal markets and marketing integration beyond the boundary of the business systems. Some of the problems of marketing networking process are also discussed in the article.Business organization network; Marketization process; Marketing networks;

Considering Structural Properties of Inter-organizational Network Fragments during Business-IT Alignment

Value exchange models can be used to reason about possible networked business constellations. Such inter-organizational business settings are determined in most cases solely from a financial point of view, i.e. by assessing the economic sustainability of the constellation. In this paper we discuss also other criteria that are relevant and should additionally be considered, namely the structural properties of the inter-organizational constellation itself. The multitude of possible interorganizational business constellations – and underlying systems constellations respectively – makes it a necessary requirement to split such constellations into recurring structural patterns, which we call fragments. The structural properties are helping the designer to reason about quality related issues of the inter-organizational network, and may have an influence on design choices to be made. The paper suggests to design new e-business constellations not only on the basis of financial criteria, but to consider also quality issues of the inter-organizational network

Value-based Design of Collaboration Processes for e-Commerce

Designing cross-organizational e-business applications faces the problem that the collaborating businesses must align their commercial interests without any central decision making authority. The design process must therefore yield a clear view of the commercial value of the collaboration for each economic actor, as well as a clear specification of the activities to be performed by each actor and a specification of information systems to be used by each actor. We present guidelines for designing the value network of the collaboration, which shows the commercial value of the collaboration for each participating actor. We then present guidelines for transforming the value network into process models, which show the feasibility of implementing the value network in the business processes of the actors. Our approach has been developed in different consultancy projects. We illustrate our approach with a consultancy project performed at a company that we will call the Amsterdam Times

Network-based business process management: embedding business logic in communications networks

Advanced Business Process Management (BPM) tools enable the decomposition of previously integrated and often ill-defined processes into re-usable process modules. These process modules can subsequently be distributed on the Internet over a variety of many different actors, each with their own specialization and economies-of-scale. The economic benefits of process specialization can be huge. However, how should such actors in a business network find, select, and control, the best partner for what part of the business process, in such a way that the best result is achieved? This particular management challenge requires more advanced techniques and tools in the enabling communications networks. An approach has been developed to embed business logic into the communications networks in order to optimize the allocation of business resources from a network point of view. Initial experimental results have been encouraging while at the same time demonstrating the need for more robust techniques in a future of massively distributed business processes.active networks;business process management;business protocols;embedded business logic;genetic algorithms;internet distributed process management;payment systems;programmable networks;resource optimization

Business architecture model for network centric surface combatant land attack warfare

Land attack is a major mission area for the surface navy in the coming years. High levels of complexity characterize the land attack environment of 2015. The purpose of this research is to generate an understanding of the warfare architecture the land attack C4ISR-T systems will support. The Business Architecture Model for Network Centric Surface Combatant Land Attack Warfare depicts a networked resource structure of sensor, weapons, and decision makers that are transformed in a value added engagement process to achieve land attack goals. This structure was developed using the Eriksson-Penker Business Extensions Tool-Kit for the Unified Modeling Language (UML). The Eriksson-Penker Business View comprises the Business Vision, the Business Structure, the Business Process, and the Business Behavior. The Business Model for Network Centric Surface Combatant Land Attack Warfare uses this structure to view the land attack warfare architecture in terms of goals and problems, resources, processes and events, and system wide behavior.http://archive.org/details/businessrchitect109452938US Navy (USN) autho

Restructuring the German Outpatient Health Care System: An Economic and IT Perspective

Among other proposals to reform the German outpatient health care system the establishment of networks of cooperating physicians (doctors’ networks) has found high and controversial consideration in recent years. In this paper we analyze doctors’ networks both from an economic perspective, particularly with a view on network strategies, and the perspective of supporting information technologies. Our main conclusions are that the viability of doctors’ networks critically depends on trust-building mechanisms like the restriction of the network in size and complexity and the application of fair profit allocation rules. Concerning information technology the implementation and use of highly integrated interorganizational systems appears most promising. We propose an architecture of such systems. It integrates information technology along the medical, the business and the communication systems dimension and serves as a vehicle for efficient use of shared patient data and other network resources, knowledge creation, fair profit allocation, improved business control and a high level of integrity vis-a-vis the patient

It takes two to tango: the fit between network context and inter-organizational strategic information systems planning

The view of evaluating Strategic Information Systems Planning (Grover & Segars, 2005) process and effectiveness has matured. However, the inter-organizational view or network view is understudied. The introduction of information strategy in networks seems more reactive than proactive; many organizations continue to use SISP as a way to support their internal decision-making process without actually cooperating with their business partners. This article aims to qualitatively explore and validate, respectively, context and process dimensions in two inter-organizational cases: a network of municipalities in Finland and a network of healthcare organizations in the Netherlands. The first case study explores the network context and theorizes how network context influences inter-organizational SISP, discovering that the inter-organisational SISP process is influenced by the context, especially by the role of trust and complexity. The second case study is the exploration of three process dimensions: contingency, certainty and contractual agreements

Publishing Networks in Edo Japan

The publishing business in the Edo period (1603 – 1868) was very unique since it was divided into two genres: shomotsu mononohon and jihon kusazōshi. Publishers had their specialties and their business strategies varied. In this research paper, I examine the publishing strategies from the view of the network system. First, I state the definition of this network. Next, I study the publishing history of the Edo period to gain a general understanding. Lastly, I examine the network systems of the shomotsu publishers and the jihon kusazōshi publishers. I use examples from Tsutaya Jūzaburō, Suharaya Mohē, Tsuruya Kiemon, the Torii School and the Utagawa School. In the end, the readers will understand the various networks had the roles to energize the Edo community, and each network was indispensable among the whole big network system

Management control of contractual networks: the business network scorecard

The paper presents an analysis of the management control systems, introducing a useful instrument to summarise performance achieved from the organizational network model, with a view to establishing the competitive advantage and the creation of value on the long term. The research approach is based on the qualitative methodology. The research is developed according to the study of national and international literature. The contribution proposes theoretical proof to support the new management control instrument for contractual networks: the Business Network Scorecard. The approach adopted for the development of the network management control instrument (Business Network Scorecard) refers to the principles of the Balanced Scorecard and value creation. So, the reporting system of network performance aims at highlighting the joint results of an economic-financial nature as well as those of an intangible nature. Through a logic of interception of large aggregates, the results achieved by the network are proposed through the matrix of network objectives, the multidimensional network model, including perspective indicators, 4 indicators of synergy and the comparison report of joint and individual performance of companies

Digital Platform Strategy - A Systematic Critical Review

While the transformative effect of digital platforms is broadly recognized, digital platform-related research evolved in largely disconnected streams focusing on technical platform architecture, network effects, and specific tactical decisions, without offering a holistic view of digital platform strategy. With the goal of advancing digital platform strategy research, we conduct a systematic critical review of research published in the leading Information Systems journals through a pragmatic business strategy lens that argues that markets, partnerships, differentiators, staging, and profit logic form the core elements of a holistic business strategy. We outline the core insights in extant research and we identify a number of promising opportunities for expanding the scope of digital platform strategy research in Information Systems