A fuzzy content matching-based e-Commerce recommendation approach

© 2015 IEEE. E-Commerce products often come with rich and tree-structured content information describing the attributes. To well utilize the content information, this study proposed a fuzzy content matching-based recommendation approach to assist e-Commerce customers to choose their truly interested items. In this paper, users' ratings and preferences are represented using fuzzy numbers to remain uncertainties. Tree-structured content information is transformed to a set of descriptors, and users' preferences on these descriptors are derived from fuzzy ratings by using fuzzy number operations. A kind of preference dependence relations is established between descriptors to explore the relations of different content features, and as a base to sketch the complete profile of users. While the extended preference profile of a user is established, given a new item, the fuzzy match degree of the user preference and the item content information is carried out, and then a fuzzy Topsis ranking method is proposed to able to rank all candidate items according to the fuzzy match degrees, and the highest ranked items are recommended to the target user. We conduct empirical experiments on Yelp and MovieLens datasets. The results indicate that the proposed approach improve recommendation performance in terms of both coverage and accuracy

FARS: Fuzzy Ant based Recommender System for Web Users

Recommender systems are useful tools which provide an adaptive web environment for web users. Nowadays, having a user friendly website is a big challenge in e-commerce technology. In this paper, applying the benefits of both collaborative and content based filtering techniques is proposed by presenting a fuzzy recommender system based on collaborative behavior of ants (FARS). FARS works in two phases: modeling and recommendation. First, user’s behaviors are modeled offline and the results are used in second phase for online recommendation. Fuzzy techniques provide the possibility of capturing uncertainty among user interests and ant based algorithms provides us with optimal solutions. The performance of FARS is evaluated using log files of “Information and Communication Technology Center” of Isfahan municipality in Iran and compared with ant based recommender system (ARS). The results shown are promising and proved that integrating fuzzy Ant approach provides us with more functional and robust recommendations

Context-driven progressive enhancement of mobile web applications: a multicriteria decision-making approach

Personal computing has become all about mobile and embedded devices. As a result, the adoption rate of smartphones is rapidly increasing and this trend has set a need for mobile applications to be available at anytime, anywhere and on any device. Despite the obvious advantages of such immersive mobile applications, software developers are increasingly facing the challenges related to device fragmentation. Current application development solutions are insufficiently prepared for handling the enormous variety of software platforms and hardware characteristics covering the mobile eco-system. As a result, maintaining a viable balance between development costs and market coverage has turned out to be a challenging issue when developing mobile applications. This article proposes a context-aware software platform for the development and delivery of self-adaptive mobile applications over the Web. An adaptive application composition approach is introduced, capable of autonomously bypassing context-related fragmentation issues. This goal is achieved by incorporating and validating the concept of fine-grained progressive application enhancements based on a multicriteria decision-making strategy

The contribution of data mining to information science

The information explosion is a serious challenge for current information institutions. On the other hand, data mining, which is the search for valuable information in large volumes of data, is one of the solutions to face this challenge. In the past several years, data mining has made a significant contribution to the field of information science. This paper examines the impact of data mining by reviewing existing applications, including personalized environments, electronic commerce, and search engines. For these three types of application, how data mining can enhance their functions is discussed. The reader of this paper is expected to get an overview of the state of the art research associated with these applications. Furthermore, we identify the limitations of current work and raise several directions for future research

Mining top-k granular association rules for recommendation

Recommender systems are important for e-commerce companies as well as researchers. Recently, granular association rules have been proposed for cold-start recommendation. However, existing approaches reserve only globally strong rules; therefore some users may receive no recommendation at all. In this paper, we propose to mine the top-k granular association rules for each user. First we define three measures of granular association rules. These are the source coverage which measures the user granule size, the target coverage which measures the item granule size, and the confidence which measures the strength of the association. With the confidence measure, rules can be ranked according to their strength. Then we propose algorithms for training the recommender and suggesting items to each user. Experimental are undertaken on a publicly available data set MovieLens. Results indicate that the appropriate setting of granule can avoid over-fitting and at the same time, help obtaining high recommending accuracy.Comment: 12 pages, 5 figures, submitted to Advances in Granular Computing and Advances in Rough Sets, 2013. arXiv admin note: substantial text overlap with arXiv:1305.137

A fuzzy tree matching-based personalised e-learning recommender system

© 2014 IEEE. The rapid development of e-learning systems provides learners great opportunities to access the learning activities online, which greatly supports and enhances learning practices. However, too many learning activities are emerging in the e-learning system, which makes it difficult for learners to select proper ones for their particular situations since there is no personalised service function. Recommender systems, which aim to provide personalised recommendations, can be used to solve this issue. However, e-learning systems have two features to handle: (1) data of learners and leaning activities often present tree structures; (2) data are often vague and uncertain in practice. In this study, a fuzzy tree-structured data model is proposed to comprehensively describe the complex learning activities and learner profiles. A tree matching method is then developed to match the similar learning activities or learners. To deal with the uncertain category issues, a fuzzy category tree and relevant similarity measure are developed. A hybrid recommendation approach, which considers precedence relations between learning activities and combines the semantic and collaborative filtering similarities between learners, is developed. The proposed approach can handle the special requirements in e-learning environment and make proper recommendations in e-learning systems

A Fuzzy Tree Matching-Based Personalized E-Learning Recommender System

© 1993-2012 IEEE. The rapid development of e-learning systems provides learners with great opportunities to access learning activities online, and this greatly supports and enhances the learning practices. However, an issue reduces the success of application of e-learning systems; too many learning activities (such as various leaning materials, subjects, and learning resources) are emerging in an e-learning system, making it difficult for individual learners to select proper activities for their particular situations/requirements because there is no personalized service function. Recommender systems, which aim to provide personalized recommendations for products or services, can be used to solve this issue. However, e-learning systems need to be able to handle certain special requirements: 1) leaning activities and learners' profiles often present tree structures; 2) learning activities contain vague and uncertain data, such as the uncertain categories that the learning activities belong to; 3) there are pedagogical issues, such as the precedence relations between learning activities. To deal with the three requirements, this study first proposes a fuzzy tree-structured learning activity model, and a learner profile model to comprehensively describe the complex learning activities and learner profiles. In the two models, fuzzy category trees and related similarity measures are presented to infer the semantic relations between learning activities or learner requirements. Since it is impossible to have two completely same trees, in practice, a fuzzy tree matching method is carefully discussed. A fuzzy tree matching-based hybrid learning activity recommendation approach is then developed. This approach takes advantage of both the knowledge-based and collaborative filtering-based recommendation approaches, and considers both the semantic and collaborative filtering similarities between learners. Finally, an e-learning recommender system prototype is well designed and developed based on the proposed models and recommendation approach. Experiments are done to evaluate the proposed recommendation approach, and the experimental results demonstrate the good accuracy performance of the proposed approach. A comprehensive case study about learning activity recommendation further demonstrates the effectiveness of the fuzzy tree matching-based personalized e-learning recommender system in practice