4 research outputs found

    The influence of technology, environment and user acceptance on the effectiveness of information system project selection using SEM

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    The selection of the present information system project is difficult because of the many factors that influence it. Information system project should pay attention to the user acceptance, technology and the environment in terms of their influence on the information system project selection.The purpose of this paper is to determine how much influence user acceptance, technology and the environment have on the information system project selection.This research uses data obtained from several ministries and analyzed using SEM (Structural Equation Models).The results found that the technology and the environment affects user acceptance. Moreover, technology and environment affect the effectiveness of the information systems project selection through the mediating effect of user acceptance. User acceptance, tested by the incorporation of usefulness and ease of use, the results are more modest and in line with previous theories. Furthermore, the external environment highly impacts the information system project selection

    The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping

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    This study aims to determine the relationship between trust, satisfaction, and repurchase intention at online shopping providers, such as Tokopedia, Bukalapak, Lazada, Zalora, and Blibli, in Kendari City. In detail, this study also aims to determine the role of familiarity in strengthening the relationship between trust, satisfaction, and repurchase intentions. There are 250 respondents involved in this study obtained through convenience sampling technique. The analysis is carried out in 2 stages. The first stage is to simultaneously test the role of trust and satisfaction in increasing repurchase intention. The second stage is to determine the role of familiarity as a moderating variable. Moderating Regression Analysis (MRA) is used to test the causal relationship. The results of this study indicate that familiarity increases the effect of trust on satisfaction, the effect of trust on repurchase intention, and the effect of satisfaction on repurchase intention. The results of this study contribute to the development of the concept of relationship marketing, especially to increase repurchase intention through the development of the concept of familiarity. This study's limitation is that there is no comparison between familiarity attitudes for each online shopping service provider

    How to design hotel gamified applications effectively: Understanding the motives of users as hotel visitors

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    The service sector including tourism and hospitality have recognized the need for a turn to a customer-centric approach that primarily values tourists’ needs, wants, preferences and requirements as major determinants in travel decisions. Considering that mobile devices are becoming travel buddies and that their use is profoundly influencing traveller’s journey highlights the need of Gamification. As a relatively new phenomenon in the industry, motives encouraging usage behaviour have yet to be researched. Identifying these motives could offer several advantages to hotels by providing relationship marketing, engagement and strengthening customer loyalty. This research tries to fill this gap and enhance existing gamification research by understanding the motives of users’ continuance intention in adopting technology with gamification characteristics. Visual material based on the current definitions of gamification was prepared to create a hotel gamified application to help participants discuss their preferences.N/
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