What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Latent sentiment model for weakly-supervised cross-lingual sentiment classification

In this paper, we present a novel weakly-supervised method for crosslingual sentiment analysis. In specific, we propose a latent sentiment model (LSM) based on latent Dirichlet allocation where sentiment labels are considered as topics. Prior information extracted from English sentiment lexicons through machine translation are incorporated into LSM model learning, where preferences on expectations of sentiment labels of those lexicon words are expressed using generalized expectation criteria. An efficient parameter estimation procedure using variational Bayes is presented. Experimental results on the Chinese product reviews show that the weakly-supervised LSM model performs comparably to supervised classifiers such as Support vector Machines with an average of 81% accuracy achieved over a total of 5484 review documents. Moreover, starting with a generic sentiment lexicon, the LSM model is able to extract highly domainspecific polarity words from text