An improved switching hybrid recommender system using naive Bayes classifier and collaborative filtering

Recommender Systems apply machine learning and data mining techniques for filtering unseen information and can predict whether a user would like a given resource. To date a number of recommendation algorithms have been proposed, where collaborative filtering and content-based filtering are the two most famous and adopted recommendation techniques. Collaborative filtering recommender systems recommend items by identifying other users with similar taste and use their opinions for recommendation; whereas content-based recommender systems recommend items based on the content information of the items. These systems suffer from scalability, data sparsity, over specialization, and cold-start problems resulting in poor quality recommendations and reduced coverage. Hybrid recommender systems combine individual systems to avoid certain aforementioned limitations of these systems. In this paper, we proposed a unique switching hybrid recommendation approach by combining a Naive Bayes classification approach with the collaborative filtering. Experimental results on two different data sets, show that the proposed algorithm is scalable and provide better performance – in terms of accuracy and coverage – than other algorithms while at the same time eliminates some recorded problems with the recommender systems

Recommender System Using Collaborative Filtering Algorithm

With the vast amount of data that the world has nowadays, institutions are looking for more and more accurate ways of using this data. Companies like Amazon use their huge amounts of data to give recommendations for users. Based on similarities among items, systems can give predictions for a new item’s rating. Recommender systems use the user, item, and ratings information to predict how other users will like a particular item. Recommender systems are now pervasive and seek to make profit out of customers or successfully meet their needs. However, to reach this goal, systems need to parse a lot of data and collect information, sometimes from different resources, and predict how the user will like the product or item. The computation power needed is considerable. Also, companies try to avoid flooding customer mailboxes with hundreds of products each morning, thus they are looking for one email or text that will make the customer look and act. The motivation to do the project comes from my eagerness to learn website design and get a deep understanding of recommender systems. Applying machine learning dynamically is one of the goals that I set for myself and I wanted to go beyond that and verify my result. Thus, I had to use a large dataset to test the algorithm and compare each technique in terms of error rate. My experience with applying collaborative filtering helps me to understand that finding a solution is not enough, but to strive for a fast and ultimate one. In my case, testing my algorithm in a large data set required me to refine the coding strategy of the algorithm many times to speed the process. In this project, I have designed a website that uses different techniques for recommendations. User-based, Item-based, and Model-based approaches of collaborative filtering are what I have used. Every technique has its way of predicting the user rating for a new item based on existing users’ data. To evaluate each method, I used Movie Lens, an external data set of users, items, and ratings, and calculated the error rate using Mean Absolute Error Rate (MAE) and Root Mean Squared Error (RMSE). Finally, each method has its strengths and weaknesses that relate to the domain in which I am applying these methods

A Hybrid Web Recommendation System based on the Improved Association Rule Mining Algorithm

As the growing interest of web recommendation systems those are applied to deliver customized data for their users, we started working on this system. Generally the recommendation systems are divided into two major categories such as collaborative recommendation system and content based recommendation system. In case of collaborative recommen-dation systems, these try to seek out users who share same tastes that of given user as well as recommends the websites according to the liking given user. Whereas the content based recommendation systems tries to recommend web sites similar to those web sites the user has liked. In the recent research we found that the efficient technique based on asso-ciation rule mining algorithm is proposed in order to solve the problem of web page recommendation. Major problem of the same is that the web pages are given equal importance. Here the importance of pages changes according to the fre-quency of visiting the web page as well as amount of time user spends on that page. Also recommendation of newly added web pages or the pages those are not yet visited by users are not included in the recommendation set. To over-come this problem, we have used the web usage log in the adaptive association rule based web mining where the asso-ciation rules were applied to personalization. This algorithm was purely based on the Apriori data mining algorithm in order to generate the association rules. However this method also suffers from some unavoidable drawbacks. In this paper we are presenting and investigating the new approach based on weighted Association Rule Mining Algorithm and text mining. This is improved algorithm which adds semantic knowledge to the results, has more efficiency and hence gives better quality and performances as compared to existing approaches.Comment: 9 pages, 7 figures, 2 table

Transfer Learning via Contextual Invariants for One-to-Many Cross-Domain Recommendation

The rapid proliferation of new users and items on the social web has aggravated the gray-sheep user/long-tail item challenge in recommender systems. Historically, cross-domain co-clustering methods have successfully leveraged shared users and items across dense and sparse domains to improve inference quality. However, they rely on shared rating data and cannot scale to multiple sparse target domains (i.e., the one-to-many transfer setting). This, combined with the increasing adoption of neural recommender architectures, motivates us to develop scalable neural layer-transfer approaches for cross-domain learning. Our key intuition is to guide neural collaborative filtering with domain-invariant components shared across the dense and sparse domains, improving the user and item representations learned in the sparse domains. We leverage contextual invariances across domains to develop these shared modules, and demonstrate that with user-item interaction context, we can learn-to-learn informative representation spaces even with sparse interaction data. We show the effectiveness and scalability of our approach on two public datasets and a massive transaction dataset from Visa, a global payments technology company (19% Item Recall, 3x faster vs. training separate models for each domain). Our approach is applicable to both implicit and explicit feedback settings.Comment: SIGIR 202