A study of selection noise in collaborative web search

Collaborative Web search uses the past search behaviour (queries and selections) of a community of users to promote search results that are relevant to the community. The extent to which these promotions are likely to be relevant depends on how reliably past search behaviour can be captured. We consider this issue by analysing the results of collaborative Web search in circumstances where the behaviour of searchers is unreliable

Sequential Selection of Correlated Ads by POMDPs

Online advertising has become a key source of revenue for both web search engines and online publishers. For them, the ability of allocating right ads to right webpages is critical because any mismatched ads would not only harm web users' satisfactions but also lower the ad income. In this paper, we study how online publishers could optimally select ads to maximize their ad incomes over time. The conventional offline, content-based matching between webpages and ads is a fine start but cannot solve the problem completely because good matching does not necessarily lead to good payoff. Moreover, with the limited display impressions, we need to balance the need of selecting ads to learn true ad payoffs (exploration) with that of allocating ads to generate high immediate payoffs based on the current belief (exploitation). In this paper, we address the problem by employing Partially observable Markov decision processes (POMDPs) and discuss how to utilize the correlation of ads to improve the efficiency of the exploration and increase ad incomes in a long run. Our mathematical derivation shows that the belief states of correlated ads can be naturally updated using a formula similar to collaborative filtering. To test our model, a real world ad dataset from a major search engine is collected and categorized. Experimenting over the data, we provide an analyse of the effect of the underlying parameters, and demonstrate that our algorithms significantly outperform other strong baselines

IRGAN: A Minimax Game for Unifying Generative and Discriminative Information Retrieval Models

This paper provides a unified account of two schools of thinking in information retrieval modelling: the generative retrieval focusing on predicting relevant documents given a query, and the discriminative retrieval focusing on predicting relevancy given a query-document pair. We propose a game theoretical minimax game to iteratively optimise both models. On one hand, the discriminative model, aiming to mine signals from labelled and unlabelled data, provides guidance to train the generative model towards fitting the underlying relevance distribution over documents given the query. On the other hand, the generative model, acting as an attacker to the current discriminative model, generates difficult examples for the discriminative model in an adversarial way by minimising its discrimination objective. With the competition between these two models, we show that the unified framework takes advantage of both schools of thinking: (i) the generative model learns to fit the relevance distribution over documents via the signals from the discriminative model, and (ii) the discriminative model is able to exploit the unlabelled data selected by the generative model to achieve a better estimation for document ranking. Our experimental results have demonstrated significant performance gains as much as 23.96% on Precision@5 and 15.50% on MAP over strong baselines in a variety of applications including web search, item recommendation, and question answering.Comment: 12 pages; appendix adde

An improved switching hybrid recommender system using naive Bayes classifier and collaborative filtering

Recommender Systems apply machine learning and data mining techniques for filtering unseen information and can predict whether a user would like a given resource. To date a number of recommendation algorithms have been proposed, where collaborative filtering and content-based filtering are the two most famous and adopted recommendation techniques. Collaborative filtering recommender systems recommend items by identifying other users with similar taste and use their opinions for recommendation; whereas content-based recommender systems recommend items based on the content information of the items. These systems suffer from scalability, data sparsity, over specialization, and cold-start problems resulting in poor quality recommendations and reduced coverage. Hybrid recommender systems combine individual systems to avoid certain aforementioned limitations of these systems. In this paper, we proposed a unique switching hybrid recommendation approach by combining a Naive Bayes classification approach with the collaborative filtering. Experimental results on two different data sets, show that the proposed algorithm is scalable and provide better performance – in terms of accuracy and coverage – than other algorithms while at the same time eliminates some recorded problems with the recommender systems

Collaborative spectrum sensing optimisation algorithms for cognitive radio networks

The main challenge for a cognitive radio is to detect the existence of primary users reliably in order to minimise the interference to licensed communications. Hence, spectrum sensing is a most important requirement of a cognitive radio. However, due to the channel uncertainties, local observations are not reliable and collaboration among users is required. Selection of fusion rule at a common receiver has a direct impact on the overall spectrum sensing performance. In this paper, optimisation of collaborative spectrum sensing in terms of optimum decision fusion is studied for hard and soft decision combining. It is concluded that for optimum fusion, the fusion centre must incorporate signal-to-noise ratio values of cognitive users and the channel conditions. A genetic algorithm-based weighted optimisation strategy is presented for the case of soft decision combining. Numerical results show that the proposed optimised collaborative spectrum sensing schemes give better spectrum sensing performance

Sticks, balls or a ribbon? Results of a formative user study with bioinformaticians

User interfaces in modern bioinformatics tools are designed for experts. They are too complicated for\ud novice users such as bench biologists. This report presents the full results of a formative user study as part of a\ud domain and requirements analysis to enhance user interfaces and collaborative environments for\ud multidisciplinary teamwork. Contextual field observations, questionnaires and interviews with bioinformatics\ud researchers of different levels of expertise and various backgrounds were performed in order to gain insight into\ud their needs and working practices. The analysed results are presented as a user profile description and user\ud requirements for designing user interfaces that support the collaboration of multidisciplinary research teams in\ud scientific collaborative environments. Although the number of participants limits the generalisability of the\ud findings, the combination of recurrent observations with other user analysis techniques in real-life settings\ud makes the contribution of this user study novel

Predictive User Modeling with Actionable Attributes

Different machine learning techniques have been proposed and used for modeling individual and group user needs, interests and preferences. In the traditional predictive modeling instances are described by observable variables, called attributes. The goal is to learn a model for predicting the target variable for unseen instances. For example, for marketing purposes a company consider profiling a new user based on her observed web browsing behavior, referral keywords or other relevant information. In many real world applications the values of some attributes are not only observable, but can be actively decided by a decision maker. Furthermore, in some of such applications the decision maker is interested not only to generate accurate predictions, but to maximize the probability of the desired outcome. For example, a direct marketing manager can choose which type of a special offer to send to a client (actionable attribute), hoping that the right choice will result in a positive response with a higher probability. We study how to learn to choose the value of an actionable attribute in order to maximize the probability of a desired outcome in predictive modeling. We emphasize that not all instances are equally sensitive to changes in actions. Accurate choice of an action is critical for those instances, which are on the borderline (e.g. users who do not have a strong opinion one way or the other). We formulate three supervised learning approaches for learning to select the value of an actionable attribute at an instance level. We also introduce a focused training procedure which puts more emphasis on the situations where varying the action is the most likely to take the effect. The proof of concept experimental validation on two real-world case studies in web analytics and e-learning domains highlights the potential of the proposed approaches