A CUSTOMER-CENTRIC APPLICATION FOR A CINEMA HOUSE

Imagine a cinema with different branches and because of diverse regions, there may be a need to have different services for such regions. Uniformity is needed for systems like this. In this research, we developed a customer-centric online booking system for a cinema house called FLOW Inc. We used Hypertext Mark-Up Language, Cascading Style Sheet and JavaScript for the front end and MySQL database as the back end; and PHP as the scripting language. The system was implemented using the XAMPP package and Apache as the server. It was successfully tested on a computer system with a 4GB RAM and a CORE i5 processor with a processor speed of 2.16GHz

Customer contributions and roles in service delivery

Focuses on the roles of customers in creating quality and productivity in service experiences. Presents two conceptual frameworks to aid managerial understanding and focus research efforts on customer participation. The first framework captures levels of customer participation across different types of services. The second discusses three major roles of customers in the service delivery process. Two examples of the concepts are presented ‐ one in a weight loss context and the other in a mammography screening setting. Both are based on empirical research and illustrate specific applications of customers’ roles in creating the service experience