Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

The state-of-the-art in personalized recommender systems for social networking

With the explosion of Web 2.0 application such as blogs, social and professional networks, and various other types of social media, the rich online information and various new sources of knowledge flood users and hence pose a great challenge in terms of information overload. It is critical to use intelligent agent software systems to assist users in finding the right information from an abundance of Web data. Recommender systems can help users deal with information overload problem efficiently by suggesting items (e.g., information and products) that match users’ personal interests. The recommender technology has been successfully employed in many applications such as recommending films, music, books, etc. The purpose of this report is to give an overview of existing technologies for building personalized recommender systems in social networking environment, to propose a research direction for addressing user profiling and cold start problems by exploiting user-generated content newly available in Web 2.0

Joint Deep Modeling of Users and Items Using Reviews for Recommendation

A large amount of information exists in reviews written by users. This source of information has been ignored by most of the current recommender systems while it can potentially alleviate the sparsity problem and improve the quality of recommendations. In this paper, we present a deep model to learn item properties and user behaviors jointly from review text. The proposed model, named Deep Cooperative Neural Networks (DeepCoNN), consists of two parallel neural networks coupled in the last layers. One of the networks focuses on learning user behaviors exploiting reviews written by the user, and the other one learns item properties from the reviews written for the item. A shared layer is introduced on the top to couple these two networks together. The shared layer enables latent factors learned for users and items to interact with each other in a manner similar to factorization machine techniques. Experimental results demonstrate that DeepCoNN significantly outperforms all baseline recommender systems on a variety of datasets.Comment: WSDM 201