IMPROVEMENT OF DATA ANALYSIS BASED ON K-MEANS ALGORITHM AND AKMCA

Data analysis is improved using the k-means algorithm and AKMCA. Data mining aims to extract information from a large data set and transform it into a functional structure. Exploratory data analysis and data mining applications rely heavily on clustering. Clustering is grouping a set of objects so that those in the same group (called a cluster) are more similar to those in other groups (clusters). There are various types of cluster models, such as connectivity models, distribution models, centroid models, and density models. Clustering is a technique in data mining in which the set of objects is classified as clusters. Clustering is the most important aspect of data mining. The algorithm makes use of the density number concept. The high-density number point set is extracted from the original data set as a new training set, and the point in the high-density number point set is chosen as the initial cluster centre point. The basic clustering technique and the most widely used algorithm is K-means clustering. K-Means, a partition-based clustering algorithm, is widely used in many fields due to its efficiency and simplicity. However, it is well known that the K-Means algorithm can produce suboptimal results depending on the initial cluster centre chosen. It is also referred to as Looking for the nearest neighbours. It simply divides the datasets into a specified number of clusters. Numerous efforts have been made to improve the K-means clustering algorithm’s performance. Advanced k-mean clustering algorithm (AKMCA) is used in data analysis to obtain useful knowledge of various optimisation and classification problems that can be used for processing massive amounts of raw and unstructured data. Knowledge discovery provides the tools needed to automate the entire data analysis and error reduction process, where their efficacy is investigated using experimental analysis of various datasets. The detailed experimental analysis and a comparison of proposed work with existing k-means clustering algorithms. Furthermore, it provides a clear and comprehensive understanding of the k-means algorithm and its various research directions

Clustering and Latent Semantic Indexing Aspects of the Nonnegative Matrix Factorization

This paper provides a theoretical support for clustering aspect of the nonnegative matrix factorization (NMF). By utilizing the Karush-Kuhn-Tucker optimality conditions, we show that NMF objective is equivalent to graph clustering objective, so clustering aspect of the NMF has a solid justification. Different from previous approaches which usually discard the nonnegativity constraints, our approach guarantees the stationary point being used in deriving the equivalence is located on the feasible region in the nonnegative orthant. Additionally, since clustering capability of a matrix decomposition technique can sometimes imply its latent semantic indexing (LSI) aspect, we will also evaluate LSI aspect of the NMF by showing its capability in solving the synonymy and polysemy problems in synthetic datasets. And more extensive evaluation will be conducted by comparing LSI performances of the NMF and the singular value decomposition (SVD), the standard LSI method, using some standard datasets.Comment: 28 pages, 5 figure

Application of artificial neural network in market segmentation: A review on recent trends

Despite the significance of Artificial Neural Network (ANN) algorithm to market segmentation, there is a need of a comprehensive literature review and a classification system for it towards identification of future trend of market segmentation research. The present work is the first identifiable academic literature review of the application of neural network based techniques to segmentation. Our study has provided an academic database of literature between the periods of 2000-2010 and proposed a classification scheme for the articles. One thousands (1000) articles have been identified, and around 100 relevant selected articles have been subsequently reviewed and classified based on the major focus of each paper. Findings of this study indicated that the research area of ANN based applications are receiving most research attention and self organizing map based applications are second in position to be used in segmentation. The commonly used models for market segmentation are data mining, intelligent system etc. Our analysis furnishes a roadmap to guide future research and aid knowledge accretion and establishment pertaining to the application of ANN based techniques in market segmentation. Thus the present work will significantly contribute to both the industry and academic research in business and marketing as a sustainable valuable knowledge source of market segmentation with the future trend of ANN application in segmentation.Comment: 24 pages, 7 figures,3 Table

Role based behavior analysis

Tese de mestrado, Segurança Informática, Universidade de Lisboa, Faculdade de Ciências, 2009Nos nossos dias, o sucesso de uma empresa depende da sua agilidade e capacidade de se adaptar a condições que se alteram rapidamente. Dois requisitos para esse sucesso são trabalhadores proactivos e uma infra-estrutura ágil de Tecnologias de Informacão/Sistemas de Informação (TI/SI) que os consiga suportar. No entanto, isto nem sempre sucede. Os requisitos dos utilizadores ao nível da rede podem nao ser completamente conhecidos, o que causa atrasos nas mudanças de local e reorganizações. Além disso, se não houver um conhecimento preciso dos requisitos, a infraestrutura de TI/SI poderá ser utilizada de forma ineficiente, com excessos em algumas áreas e deficiências noutras. Finalmente, incentivar a proactividade não implica acesso completo e sem restrições, uma vez que pode deixar os sistemas vulneráveis a ameaças externas e internas. O objectivo do trabalho descrito nesta tese é desenvolver um sistema que consiga caracterizar o comportamento dos utilizadores do ponto de vista da rede. Propomos uma arquitectura de sistema modular para extrair informação de fluxos de rede etiquetados. O processo é iniciado com a criação de perfis de utilizador a partir da sua informação de fluxos de rede. Depois, perfis com características semelhantes são agrupados automaticamente, originando perfis de grupo. Finalmente, os perfis individuais são comprados com os perfis de grupo, e os que diferem significativamente são marcados como anomalias para análise detalhada posterior. Considerando esta arquitectura, propomos um modelo para descrever o comportamento de rede dos utilizadores e dos grupos. Propomos ainda métodos de visualização que permitem inspeccionar rapidamente toda a informação contida no modelo. O sistema e modelo foram avaliados utilizando um conjunto de dados reais obtidos de um operador de telecomunicações. Os resultados confirmam que os grupos projectam com precisão comportamento semelhante. Além disso, as anomalias foram as esperadas, considerando a população subjacente. Com a informação que este sistema consegue extrair dos dados em bruto, as necessidades de rede dos utilizadores podem sem supridas mais eficazmente, os utilizadores suspeitos são assinalados para posterior análise, conferindo uma vantagem competitiva a qualquer empresa que use este sistema.In our days, the success of a corporation hinges on its agility and ability to adapt to fast changing conditions. Proactive workers and an agile IT/IS infrastructure that can support them is a requirement for this success. Unfortunately, this is not always the case. The user’s network requirements may not be fully understood, which slows down relocation and reorganization. Also, if there is no grasp on the real requirements, the IT/IS infrastructure may not be efficiently used, with waste in some areas and deficiencies in others. Finally, enabling proactivity does not mean full unrestricted access, since this may leave the systems vulnerable to outsider and insider threats. The purpose of the work described on this thesis is to develop a system that can characterize user network behavior. We propose a modular system architecture to extract information from tagged network flows. The system process begins by creating user profiles from their network flows’ information. Then, similar profiles are automatically grouped into clusters, creating role profiles. Finally, the individual profiles are compared against the roles, and the ones that differ significantly are flagged as anomalies for further inspection. Considering this architecture, we propose a model to describe user and role network behavior. We also propose visualization methods to quickly inspect all the information contained in the model. The system and model were evaluated using a real dataset from a large telecommunications operator. The results confirm that the roles accurately map similar behavior. The anomaly results were also expected, considering the underlying population. With the knowledge that the system can extract from the raw data, the users network needs can be better fulfilled, the anomalous users flagged for inspection, giving an edge in agility for any company that uses it

Extraction and Analysis of Facebook Friendship Relations

Online Social Networks (OSNs) are a unique Web and social phenomenon, affecting tastes and behaviors of their users and helping them to maintain/create friendships. It is interesting to analyze the growth and evolution of Online Social Networks both from the point of view of marketing and other of new services and from a scientific viewpoint, since their structure and evolution may share similarities with real-life social networks. In social sciences, several techniques for analyzing (online) social networks have been developed, to evaluate quantitative properties (e.g., defining metrics and measures of structural characteristics of the networks) or qualitative aspects (e.g., studying the attachment model for the network evolution, the binary trust relationships, and the link prediction problem).\ud However, OSN analysis poses novel challenges both to Computer and Social scientists. We present our long-term research effort in analyzing Facebook, the largest and arguably most successful OSN today: it gathers more than 500 million users. Access to data about Facebook users and their friendship relations, is restricted; thus, we acquired the necessary information directly from the front-end of the Web site, in order to reconstruct a sub-graph representing anonymous interconnections among a significant subset of users. We describe our ad-hoc, privacy-compliant crawler for Facebook data extraction. To minimize bias, we adopt two different graph mining techniques: breadth-first search (BFS) and rejection sampling. To analyze the structural properties of samples consisting of millions of nodes, we developed a specific tool for analyzing quantitative and qualitative properties of social networks, adopting and improving existing Social Network Analysis (SNA) techniques and algorithms

Experiences in Mining Educational Data to Analyze Teacher's Performance: A Case Study with High Educational Teachers

Educational Data Mining (EDM) is a new paradigm aiming to mine and extract knowledge necessary to optimize the effectiveness of teaching process. With normal educational system work it’s often unlikely to accomplish fine system optimizing due to large amount of data being collected and tangled throughout the system. EDM resolves this problem by its capability to mine and explore these raw data and as a consequence of extracting knowledge. This paper describes several experiments on real educational data wherein the effectiveness of Data Mining is explained in migration the educational data into knowledge. The experiments goal at first to identify important factors of teacher behaviors influencing student satisfaction. In addition to presenting experiences gained through the experiments, the paper aims to provide practical guidance of Data Mining solutions in a real application

NCeSS Project : Data mining for social scientists

We will discuss the work being undertaken on the NCeSS data mining project, a one year project at the University of Manchester which began at the start of 2007, to develop data mining tools of value to the social science community. Our primary goal is to produce a suite of data mining codes, supported by a web interface, to allow social scientists to mine their datasets in a straightforward way and hence, gain new insights into their data. In order to fully define the requirements, we are looking at a range of typical datasets to find out what forms they take and the applications and algorithms that will be required. In this paper, we will describe a number of these datasets and will discuss how easily data mining techniques can be used to extract information from the data that would either not be possible or would be too time consuming by more standard methods