2 research outputs found
A New Model for Testing CRUD Operations in a NoSQL Database
NoSQL databases provide high availability and efficiency in data processing but at the expense of weaker consistency. In this paper, we propose a new approach in order to test NoSQL key/value databases in general and their CRUD operations in particular. We design a new context-aware model that takes into account the contextual requirements of clients (users) and the NoSQL database system. Accordingly, we develop a transaction model and testing criteria in order to test NoSQL databases by taking into account transactional and nontransactional CRUD operations. Results from testing criteria are used to analyse the trade-off between availability and consistency of NoSQL databases. In addition, these are used to help NoSQL database users and developers to choose between transactional and non-transactional CRUD operations.
Digital marketing, elements of the public sector competition value chain in Barranquilla, (Colombia)
La organización en la actualidad están obligadas a generar mayores
beneficios a sus consumidores para lograr mayor posicionamiento en el mercado,
eso depende del manejo de factores de competitividad internos y externos que
predominan en las organizaciones medianas en el sector de la publicidad digital
en Barranquilla. El objetivo de esta investigación fue describir el marketing digital
del sector publicitario. La investigación es descriptiva con diseño no experimental
y transversal. La muestra estuvo conformada por 15 empresas, cumpliendo los
criterios: Empresa mediana, con departamento de Marketing digital, domiciliada
en Barranquilla. Los resultados fueron descripción el marketing digital del sector
publicitario, de acuerdo a los factores internos y externos en estas empresas
presentan donde existe una consistencia moderada en la dinámica de respuesta
de la empresa ante factores externos y viceversa. Se concluyó que las empresas de
este sector requieren de estrategias que promuevan el desarrollo de los indicadores
internos de competitividad que respondan a los factores cambiantes externo.The organization is currently forced to generate greater benefits to its
consumers to achieve greater market positioning, that depends on the management
of internal and external competitiveness factors that predominates in medium-sized
organizations in the digital advertising sector in Barranquilla. The objective of this
research was to describe the digital marketing of the advertising sector. The research
is descriptive with non-experimental and transversal design. The sample was composed by 15 companies, fulfilling the criteria: Medium company, with department
of Digital Marketing, placed in Barranquilla. The results were a description digital
marketing of the advertising sector, according of the internal and external factors
in these companies present where there is a moderate consistency in the dynamics
of the company’s response to external factors and vice versa. It was concluded that
companies in this sector have difficulties in strategies that promote the development
of internal competitiveness indicators that respond to changing external factors