17,127 research outputs found
On web user tracking of browsing patterns for personalised advertising
This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Parallel, Emergent and Distributed Systems on 19/02/2017, available online: http://www.tandfonline.com/doi/abs/10.1080/17445760.2017.1282480On today’s Web, users trade access to their private data for content and services. App and service providers want to know everything they can about their users, in order to improve their product experience. Also, advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users’ actions and tastes to suggest a range of products to buy. Both service providers and advertisers try to track users’ behaviour across their product network. For application providers this means tracking users’ actions within their platform. For third-party services following users, means being able to track them across different websites and applications. It is well known how, while surfing the Web, users leave traces regarding their identity in the form of activity patterns and unstructured data. These data constitute what is called the user’s online footprint. We analyse how advertising networks build and collect users footprints and how the suggested advertising reacts to changes in the user behaviour.Peer ReviewedPostprint (author's final draft
mARC: Memory by Association and Reinforcement of Contexts
This paper introduces the memory by Association and Reinforcement of Contexts
(mARC). mARC is a novel data modeling technology rooted in the second
quantization formulation of quantum mechanics. It is an all-purpose incremental
and unsupervised data storage and retrieval system which can be applied to all
types of signal or data, structured or unstructured, textual or not. mARC can
be applied to a wide range of information clas-sification and retrieval
problems like e-Discovery or contextual navigation. It can also for-mulated in
the artificial life framework a.k.a Conway "Game Of Life" Theory. In contrast
to Conway approach, the objects evolve in a massively multidimensional space.
In order to start evaluating the potential of mARC we have built a mARC-based
Internet search en-gine demonstrator with contextual functionality. We compare
the behavior of the mARC demonstrator with Google search both in terms of
performance and relevance. In the study we find that the mARC search engine
demonstrator outperforms Google search by an order of magnitude in response
time while providing more relevant results for some classes of queries
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