Combining Clustering techniques and Formal Concept Analysis to characterize Interestingness Measures

Formal Concept Analysis "FCA" is a data analysis method which enables to discover hidden knowledge existing in data. A kind of hidden knowledge extracted from data is association rules. Different quality measures were reported in the literature to extract only relevant association rules. Given a dataset, the choice of a good quality measure remains a challenging task for a user. Given a quality measures evaluation matrix according to semantic properties, this paper describes how FCA can highlight quality measures with similar behavior in order to help the user during his choice. The aim of this article is the discovery of Interestingness Measures "IM" clusters, able to validate those found due to the hierarchical and partitioning clustering methods "AHC" and "k-means". Then, based on the theoretical study of sixty one interestingness measures according to nineteen properties, proposed in a recent study, "FCA" describes several groups of measures.Comment: 13 pages, 2 figure

Categorization of interestingness measures for knowledge extraction

Finding interesting association rules is an important and active research field in data mining. The algorithms of the Apriori family are based on two rule extraction measures, support and confidence. Although these two measures have the virtue of being algorithmically fast, they generate a prohibitive number of rules most of which are redundant and irrelevant. It is therefore necessary to use further measures which filter uninteresting rules. Many synthesis studies were then realized on the interestingness measures according to several points of view. Different reported studies have been carried out to identify "good" properties of rule extraction measures and these properties have been assessed on 61 measures. The purpose of this paper is twofold. First to extend the number of the measures and properties to be studied, in addition to the formalization of the properties proposed in the literature. Second, in the light of this formal study, to categorize the studied measures. This paper leads then to identify categories of measures in order to help the users to efficiently select an appropriate measure by choosing one or more measure(s) during the knowledge extraction process. The properties evaluation on the 61 measures has enabled us to identify 7 classes of measures, classes that we obtained using two different clustering techniques.Comment: 34 pages, 4 figure

Testing Interestingness Measures in Practice: A Large-Scale Analysis of Buying Patterns

Understanding customer buying patterns is of great interest to the retail industry and has shown to benefit a wide variety of goals ranging from managing stocks to implementing loyalty programs. Association rule mining is a common technique for extracting correlations such as "people in the South of France buy ros\'e wine" or "customers who buy pat\'e also buy salted butter and sour bread." Unfortunately, sifting through a high number of buying patterns is not useful in practice, because of the predominance of popular products in the top rules. As a result, a number of "interestingness" measures (over 30) have been proposed to rank rules. However, there is no agreement on which measures are more appropriate for retail data. Moreover, since pattern mining algorithms output thousands of association rules for each product, the ability for an analyst to rely on ranking measures to identify the most interesting ones is crucial. In this paper, we develop CAPA (Comparative Analysis of PAtterns), a framework that provides analysts with the ability to compare the outcome of interestingness measures applied to buying patterns in the retail industry. We report on how we used CAPA to compare 34 measures applied to over 1,800 stores of Intermarch\'e, one of the largest food retailers in France

Towards a semantic and statistical selection of association rules

The increasing growth of databases raises an urgent need for more accurate methods to better understand the stored data. In this scope, association rules were extensively used for the analysis and the comprehension of huge amounts of data. However, the number of generated rules is too large to be efficiently analyzed and explored in any further process. Association rules selection is a classical topic to address this issue, yet, new innovated approaches are required in order to provide help to decision makers. Hence, many interesting- ness measures have been defined to statistically evaluate and filter the association rules. However, these measures present two major problems. On the one hand, they do not allow eliminating irrelevant rules, on the other hand, their abun- dance leads to the heterogeneity of the evaluation results which leads to confusion in decision making. In this paper, we propose a two-winged approach to select statistically in- teresting and semantically incomparable rules. Our statis- tical selection helps discovering interesting association rules without favoring or excluding any measure. The semantic comparability helps to decide if the considered association rules are semantically related i.e comparable. The outcomes of our experiments on real datasets show promising results in terms of reduction in the number of rules

A New Algorithm for Exploratory Projection Pursuit

In this paper, we propose a new algorithm for exploratory projection pursuit. The basis of the algorithm is the insight that previous approaches used fairly narrow definitions of interestingness / non interestingness. We argue that allowing these definitions to depend on the problem / data at hand is a more natural approach in an exploratory technique. This also allows our technique much greater applicability than the approaches extant in the literature. Complementing this insight, we propose a class of projection indices based on the spatial distribution function that can make use of such information. Finally, with the help of real datasets, we demonstrate how a range of multivariate exploratory tasks can be addressed with our algorithm. The examples further demonstrate that the proposed indices are quite capable of focussing on the interesting structure in the data, even when this structure is otherwise hard to detect or arises from very subtle patterns.Comment: 29 pages, 8 figure

Guided Interaction Exploration in Artifact-centric Process Models

Artifact-centric process models aim to describe complex processes as a collection of interacting artifacts. Recent development in process mining allow for the discovery of such models. However, the focus is often on the representation of the individual artifacts rather than their interactions. Based on event data we can automatically discover composite state machines representing artifact-centric processes. Moreover, we provide ways of visualizing and quantifying interactions among different artifacts. For example, we are able to highlight strongly correlated behaviours in different artifacts. The approach has been fully implemented as a ProM plug-in; the CSM Miner provides an interactive artifact-centric process discovery tool focussing on interactions. The approach has been evaluated using real life data sets, including the personal loan and overdraft process of a Dutch financial institution.Comment: 10 pages, 4 figures, to be published in proceedings of the 19th IEEE Conference on Business Informatics, CBI 201