Competitive analysis of social media data in the banking industry

Recently, most companies interact more with their customers through the social media, particularly Facebook and Twitter. This has made large amount of textual data freely available on the internet for competitive intelligence analysis, which is helping reposition more and more companies for better profit. In order to carry out competitive intelligence, financial institutions need to take note of and analyse their competitor’s social media sites. This paper, therefore, aims to help the banking industry in Nigeria understand how to perform a social media competitive analysis and transform social media data into knowledge, which will form the foundation for decision-making and internet marketing of such institutions. The study describes an in-depth case study which applies text mining to analyse unstructured text content on Facebook and Twitter sites of the five largest and leading financial institutions (banks) in Nigeria: Zenith Bank, First Bank, United Bank for Africa, Access Bank and GTBank. Analysing the social media content of these institutions will increase their competitive advantage and also lead to more profit for the banking institutions in question. The results obtained from this research showed that text mining is able to reveal uncommon and non-trivial trend for competitive advantage from social media data, and also provide specific recommendations to help banks maximise their competitive edge

Robust Neural Machine Translation

This thesis aims for general robust Neural Machine Translation (NMT) that is agnostic to the test domain. NMT has achieved high quality on benchmarks with closed datasets such as WMT and NIST but can fail when the translation input contains noise due to, for example, mismatched domains or spelling errors. The standard solution is to apply domain adaptation or data augmentation to build a domain-dependent system. However, in real life, the input noise varies in a wide range of domains and types, which is unknown in the training phase. This thesis introduces five general approaches to improve NMT accuracy and robustness, where three of them are invariant to models, test domains, and noise types. First, we describe a novel unsupervised text normalization framework Lex-Var, to reduce the lexical variations for NMT. Then, we apply the phonetic encoding as auxiliary linguistic information and obtained very significant (5 BLEU point) improvement in translation quality and robustness. Furthermore, we introduce the random clustering encoding method based on our hypothesis of Semantic Diversity by Phonetics and generalizes to all languages. We also discussed two domain adaptation models for the known test domain. Finally, we provide a measurement of translation robustness based on the consistency of translation accuracy among samples and use it to evaluate our other methods. All these approaches are verified with extensive experiments across different languages and achieved significant and consistent improvements in translation quality and robustness over the state-of-the-art NMT

The Taming of the Shrew - non-standard text processing in the Digital Humanities

Natural language processing (NLP) has focused on the automatic processing of newspaper texts for many years. With the growing importance of text analysis in various areas such as spoken language understanding, social media processing and the interpretation of text material from the humanities, techniques and methodologies have to be reviewed and redefined since so called non-standard texts pose challenges on the lexical and syntactic level especially for machine-learning-based approaches. Automatic processing tools developed on the basis of newspaper texts show a decreased performance for texts with divergent characteristics. Digital Humanities (DH) as a field that has risen to prominence in the last decades, holds a variety of examples for this kind of texts. Thus, the computational analysis of the relationships of Shakespeare’s dramatic characters requires the adjustment of processing tools to English texts from the 16th-century in dramatic form. Likewise, the investigation of narrative perspective in Goethe’s ballads calls for methods that can handle German verse from the 18th century. In this dissertation, we put forward a methodology for NLP in a DH environment. We investigate how an interdisciplinary context in combination with specific goals within projects influences the general NLP approach. We suggest thoughtful collaboration and increased attention to the easy applicability of resulting tools as a solution for differences in the store of knowledge between project partners. Projects in DH are not only constituted by the automatic processing of texts but are usually framed by the investigation of a research question from the humanities. As a consequence, time limitations complicate the successful implementation of analysis techniques especially since the diversity of texts impairs the transferability and reusability of tools beyond a specific project. We answer to this with modular and thus easily adjustable project workflows and system architectures. Several instances serve as examples for our methodology on different levels. We discuss modular architectures that balance time-saving solutions and problem-specific implementations on the example of automatic postcorrection of the output text from an optical character recognition system. We address the problem of data diversity and low resource situations by investigating different approaches towards non-standard text processing. We examine two main techniques: text normalization and tool adjustment. Text normalization aims at the transformation of non-standard text in order to assimilate it to the standard whereas tool adjustment concentrates on the contrary direction of enabling tools to successfully handle a specific kind of text. We focus on the task of part-of-speech tagging to illustrate various approaches toward the processing of historical texts as an instance for non-standard texts. We discuss how the level of deviation from a standard form influences the performance of different methods. Our approaches shed light on the importance of data quality and quantity and emphasize the indispensability of annotations for effective machine learning. In addition, we highlight the advantages of problem-driven approaches where the purpose of a tool is clearly formulated through the research question. Another significant finding to emerge from this work is a summary of the experiences and increased knowledge through collaborative projects between computer scientists and humanists. We reflect on various aspects of the elaboration and formalization of research questions in the DH and assess the limitations and possibilities of the computational modeling of humanistic research questions. An emphasis is placed on the interplay of expert knowledge with respect to a subject of investigation and the implementation of tools for that purpose and the thereof resulting advantages such as the targeted improvement of digital methods through purposeful manual correction and error analysis. We show obstacles and chances and give prospects and directions for future development in this realm of interdisciplinary research