3D-Navigation und Projektion in der Leberchirurgie - Ergebnisse einer Pilotstudie

In this work culture-specific and cross-cultural influences on frequency of use of media and trust in media for B-2-B communication purposes were explored, taking Brazil and Germany as exemplary countries. Using an online survey, 236 respondents from Brazil and Germany were examined regarding their professional media usage. Findings show both culture-specific as well as cultural insensitive media usage in B-2-B communication. Brazilians use new media more frequently than Germans. However, it was also revealed that cross-cultural variables as age, gender and technical self-efficacy influence even more significantly the frequency of use of media. Furthermore, trust in media for B-2-B communication showed to positively correlated with the frequency of use of media in both countries