Theory-Based Affordances of Utilitarian, Hedonic and Dual-Purposed Technologies: A Literature Review

The key to an information system’s (IS) success is its value experienced by the user. A promising approach to enhance user value is to design for the users’ experiential desires. For example, fulfilled experiential desires enhance the users’ satisfaction and loyalty. Despite these benefits, few design principles exist for developing IS according to the users’ experiential desires. Therefore, the aim of this literature review is to aggregate the current state of knowledge concerning the different theoretical perspectives on utilitarian, hedonic and dual-purposed IS. We build a framework that illustrates the relationship between different theoretical perspectives on IS affordances (i.e., motivational, cognitive, affective, and social) and different technology types (i.e., utilitarian, hedonic, dual-purposed). The presented framework offers a starting point for the development of theory-based design principles for experiential affordances of IS. We conclude with a summary of opportunities for future research to extend our knowledge of experientially fulfilling IS

An integrated model for customer online repurchase intention

The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers\u27 online repurchase intention. We developed an integrated model by examining how utilitarian factors (perceived ease of use and perceived usefulness), the hedonic factor (perceived enjoyment), and social/psychological factors (confirmation, satisfaction and trust) directly or indirectly influenced consumers\u27 continuance intention in the context of online shopping. Results from confirmatory factor analysis and structural equation model analysis with LISREL 8.72 indicate that both utilitarian factors and hedonic factors examined through this model provide statistically significant explanations of the variation in consumers\u27 online repurchase intention. In the post-purchase stage, utilitarian factors play a more important role than hedonic factors in predicting customer online repurchase intention. The integrated theoretical framework explains 63% of the variations in online repurchase intention

Mobile ICT Acceptance in Late Adopter Countries

Despite the rapid global diffusion of the smartphone, some countries have experienced much slower uptake of the technology. The low smartphone penetration within Slovakia provides the opportunity to explore what drives smartphone use in late majority countries. Slovakia is a central European nation and part of the Eurozone. It has advanced telecommunications infrastructure and is subject to the same telecommunications regulations as other EU members. While neighbours have high smartphone penetration, Slovakia is a late majority adopter. This study uses Triandis’ theory of interpersonal behavior to investigate the question: What drives the use of smartphones in late majority countries? By studying the differences between current and potential smartphone users, the study revisits Karahanna et al.’s research question: Do potential adopters and users of IT hold the same behavioral and normative beliefs? PLS analysis finds that habit, affect, and perceived social norms explain 66% of the intention to buy a smartphone. Surprisingly, perceived consequences, which measures the instrumental usefulness, is not significant. A comparison of users and non-users find that they differ in almost every attribute measured in the study, and that users intend to continue using a smartphone whereas non-users have more ambivalent intentions. Keywords: Smartphone, mobile & wireless, technology acceptance, theory of interpersonal behavioral, late majority, partial least square

An integrated model for customer online repurchase intention

The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers\u27 online repurchase intention. We developed an integrated model by examining how utilitarian factors (perceived ease of use and perceived usefulness), the hedonic factor (perceived enjoyment), and social/psychological factors (confirmation, satisfaction and trust) directly or indirectly influenced consumers\u27 continuance intention in the context of online shopping. Results from confirmatory factor analysis and structural equation model analysis with LISREL 8.72 indicate that both utilitarian factors and hedonic factors examined through this model provide statistically significant explanations of the variation in consumers\u27 online repurchase intention. In the post-purchase stage, utilitarian factors play a more important role than hedonic factors in predicting customer online repurchase intention. The integrated theoretical framework explains 63% of the variations in online repurchase intention

Hedonic Information Systems: What We Know and What We Don\u27t Know

Users spend an increasing amount of time with pleasure-oriented technologies, such as video games or digital entertainment services, and these systems are of growing relevance as a business segment. In the light of this development, the information systems (IS) discipline has been criticized for dedicating insufficient research effort to these types of system, which are referred to as hedonic IS. Therefore, we conducted a descriptive literature review within the top 40 IS journals to summarize past research on hedonic IS and to identify research gaps. To structure our analysis, we separated the studies in our sample between those taking a user and those taking a provider perspective, assigned them to the phases of two life cycle models, and categorized the studies according to the investigated system type. The results reveal that hedonic IS research mostly takes a user perspective, predominantly addresses the (continued) use phase of the user life cycle, and investigates five different system types. Based on our findings, we point out promising opportunities for future research. Thus, our review may help researchers to plan further studies on hedonic IS

The Role of Decision Rationality on Users’ Attitudes toward Utilitarian Mobile Service Usage

Organizations in various industries have emphasized the need to use mobile information and communication technologies (mICTs) to deliver utilitarian services. Firms need to understand how users make routine and unexpected use decisions in order for their utilitarian mobile services (UMSs) to gain market acceptance. In this study, we empirically tested a theoretical model that examined how both affective attitude and cognitive attitude influence both routine and unexpected UMS use and the role of decision rationality in the process. We tested our model using two independent empirical studies. The results show that affective attitude had a stronger effect than cognitive attitude on routine use, while cognitive attitude had a stronger effect than affective attitude on the unexpected UMS use. Furthermore, decision rationality weakened the effects that affective attitude had on both routine use and unexpected use but strengthened the effects that cognitive attitude had on the routine use of UMSs. Our results advance knowledge on: 1) users’ behaviors when they use UMSs, 2) the effect that attitude components have on use at different levels of decision rationality, and 3) the underlying mechanism for our mixed findings about the effect of both affective and cognitive attitudes. These findings also provide insights for practitioners on how to promote their services among consumers

Customer’s acceptance, usage and M-satisfaction of Mobile Hotel Reservation Apps (MHRA) / Mohd Noor Ismawi Ismail...[et al.]

This conceptual paper aims to explore the relationship between customer acceptance and the usage of Mobile Hotel Reservation Apps (MHRA) on Mobile satisfaction (M-satisfaction). The MHRA booking is the latest booking channel offered by the hoteliers in favor of mobility and service failures exposed by the traditional method of room booking. Nonetheless, the actual usage and the success of this app have not been explored yet. The Unified Theory of Acceptance and Use of Technology (UTAUT2) was adopted as the underpinning theory of this study. The UTAUT2 framework was modified by incorporating Msatisfaction as the dependent variable. Seven propositions were suggested based on the literature review

Self-ordering kiosk usage and post-purchase behaviour in quick service restaurant / Noradzhar Baba, Aslinda Mohd Shahril and Mohd Hafiz Hanafiah.

This conceptual paper aims to explore the relationship between the customer self-ordering kiosk usage and post-purchase behaviour in quick-service restaurants. The self-ordering kiosk is the latest innovative technology to be offered by restaurants to improve customer experiences, especially in quick-service restaurants. However, the assessments of customers’ actual usage, as well as the question whether it motivates future behavior, have yet to be explored empirically. The Unified Theory of Acceptance and Use of Technology (UTAUT2) is found to be the most adopted model in foodservice and technology studies. To fit with the proposed research framework, the UTAUT2 model was adopted and modified by incorporating post-purchase behaviour that acts as the dependent variable. Seven theoretical propositions are suggested in reference to the literature review. This study serve as an addition to the literature of digital technology and application adoption on the menu-ordering transactions and also the foodservice system

Still believing in virtual worlds: A decomposed approach

siirretty Doriast

Enjoyment vs. Utility: Drivers and Consequences of Consumer M-Commerce Motivations

Mobile commerce (m-commerce) has grown over the years and today represents a promising channel for marketers. Nevertheless, it has not yet lived up to its full potential. Past research has mainly treated m-commerce as a predominantly utilitarian (i.e. functional and practical) way of shopping. Moving away from this uniquely utilitarian view of m-retailing, this study explores whether hedonic motivations (i.e. experience and enjoyment related) also play an important role in driving consumer m-commerce behaviour. We conceptualize consumers’ motivations as conditions that are a consequence of their regulatory orientations. The study proposes and empirically validates that prevention-oriented consumers (i.e. vigilant and conservative) are more likely to activate utilitarian motivations to use m-commerce, whereas promotion-oriented consumers (i.e. eager and risk-takers) are more likely to activate hedonic motivations to use m-commerce. The interplay between regulatory orientations and related motivations have direct consequences on consumers’ perceptions of value and trust toward m-commerce. More specifically, we show that hedonic motivations lead to higher value and trust for promotion-oriented individuals, and that utilitarian motivations lead to higher value and trust for prevention-oriented individuals. Moreover, both hedonic and utilitarian motivations are important determinants of trust and value for moderately prevention- and promotion-oriented individuals. Equipped with this knowledge, marketers can more efficiently cater to consumers’ motivations