Kiprah Aktor Warganet melalui Media Sosial dalam Pemasaran Digital: Studi Kasus pada #HondaBeAT

This study aims to determine the role of netizen actors on social media in the digital marketing of a product brand, like #HondaBeAT. Nowadays, the use of social media to exchange information is increasing for the dissemination of messages and other contents. In the digital marketing ecosystem, social media plays an important role in introducing products, enhancing a positive image, and building relationships with customers. The use of social media platforms, such as Twitter and Instagram, has attracted the attention of the younger generation, especially the millennial generation (Y) and the post-millennial generation (Z). The level of effectiveness of digital marketing is also influenced and determined by the progress of netizen actors, such as followers, influencers, and buzzers. Their role is increasingly important to convey information more effectively through various product and service brand content on various social media platforms. This study uses a qualitative approach to analyze data from social media conversations on Twitter and Instagram within a certain period of time with the help of the Drone Emprit Academic (DEA) application. This research reveals the progress of netizen actors on the company’s official accounts of Twitter and Instagram as a basic understanding for designing and compiling digital marketing strategies using product brand hashtags. This study also found that the netizen actors studied had their respective roles in strengthening the delivery of messages and content on social media

Analisis Perceived Organizational Support, Quality Culture, dan Kepuasan Kerja sebagai Second-Order Factor terhadap Turnover Intention Karyawan Generasi Y di ATC (Air Traffic Control)

The meeting between generations is now starting to be felt in all organizations, and new things in Human Resources management. Differences in character, motivation, and characteristics in each create a contribution to the human resource management of an organization/company. This study aims to analyze Y-generation employees at ATC (Air Traffic Control) by examining the relationship between variables, perceived organizational support, job satisfaction, quality culture, and intention to move. The research object is ATC employees of seven airports in Indonesia with a total population of 620. The sample of this study is Y-generation of the ATC employees, which is as many as 225, with a purposive sampling method. Research data processing using AMOS version 24 with job satisfaction as the second-order (internal and external dimensions). The results showed that perceived organizational support and quality culture affected turnover intention which was moderated by job satisfaction. This research is expected to contribute to the understanding of job satisfaction which consists of external and internal dimensions that affect Y-generation in turnover intention

Pengaruh Literasi Keuangan, Sikap Keuangan, dan Kepribadian terhadap Perilaku Pengelolaan Keuangan pada Pelaku UMKM Kelurahan Gedong, Jakarta Timur

This research aimed to determine the effect of financial literacy on financial management behavior, the influence of financial attitudes on financial management behavior, and the influence of personality on financial management behavior in MSME actors in Gedong Village, East Jakarta, Jakarta Special Capital Region. This research is included in associative causal research. The subjects of this study were 96 wholesale and retail SMEs in a car and motorcycle repair shop in Gedong Village, East Jakarta. Data collection techniques using a questionnaire. Validity and reliability tests were conducted on 96 MSME respondents in Gedong Village, East Jakarta. The analysis prerequisite test includes a linearity test, multicollinearity test, and heteroscedasticity test. The method of data analysis used in this research is multiple linear regression. The results showed that financial literacy, financial attitude, and personality variables have a positive and significant effect on financial management behavior

Pengaruh Personal Attitude dan E-learning terhadap Minat Berwirausaha pada Era Pandemi Covid-19

The Covid-19 outbreak and the enactment of restrictions on community activities have had many impacts, one of which is the change in teaching methods from offline learning or face-to-face activities to online learning or distance learning. These changes can affect the learning process, especially subjects related to business practices, such as entrepreneurship. In online learning, several factors contribute to the successful delivery of online courses. However, little is known about the impact of these factors on Indonesian students' interest in entrepreneurship. Therefore, the purpose of this study was to examine the effect of personal attitude and e-learning on interest in entrepreneurship in the Covid-19 pandemic era. Data was collected through an online survey of 190 students who were taking entrepreneurship courses at selected universities in Yogyakarta. Data collected through online surveys were analyzed using Smart Partial Least Square (SmartPLS) 3.0. The results of this study found that interest in entrepreneurship is significantly influenced by personal attitude and e-learning. This study also found that perceived learning was not able to moderate the effect of e-learning on entrepreneurial interest

Impact of Reputation of Public Accounting Firms as Mediating Between Leverage, Profitability and Company Size Against Audit Delay of Large Trading Companies on Indonesia Stock Exchange

Financial statements delivered promptly are useful in analyzing and making decisions in the economic field that can contribute to national economic growth. The timeliness of financial statements on the results of the audit report can also affect the value of the financial statements. This research aims to determine the influence of leverage, profitability, and company size on audit delay as well as the impact of the reputation of public accounting firms (KAP) as a mediating influence of leverage, profitability, and company size towards audit delay. This research was conducted on twenty Large Trading Companies during the period 2015-2019 which totaled 100 data. The data analysis techniques used in this research are descriptive statistical analysis, classical assumption test, multiple regression analysis, and hypothesis testing. The results showed that partially leverage, profitability, and KAP’s reputation had an insignificant influence on audit delay, while the company size has a significant influence on audit delay. Furthermore, the reputation of public accounting firms can moderate the influence of leverage on audit delay but is unable to moderate the influence of the company size and profitability on audit delay

Tranparansi dan Akuntabilitas Pengelolaan Dana Desa dalam Pencapaian Good Governance: Studi Kasus Desa Cepogo, Kabupaten Boyolali

A village fund program is a form of government concern for the development of rural areas. The management of village funds consists of five stages, namely planning, implementation, managing, reporting, and responsibility, which should be based on the principles of good governance. The Cepogo Village Government, Cepogo District, Boyolali Regency, in Central Java Province is one of the village governments in Indonesia that has implemented the principles of good governance in managing village funds. This study aims to see how the implementation of the principles of transparency and accountability in the management of village funds by the Cepogo Village Government to achieve good governance standards. This study uses a descriptive qualitative approach. The data collection technique used was direct interviews with a semi-structured method. The participants of this study were the Village Head of Administration, Village Secretary, Village Treasurer, and staff of the Administration Section for managing the village fund who are responsible for managing it. The results showed that the planning and implementation of Village Fund Program activities had shown accountable and transparent management. In terms of accountability, both physical and management activities, it has shown that the implementation is accountable and transparent.

Determinasi Kepuasan Kerja dan Implikasinya terhadap Turnover Intention: Studi pada PT Hayati Pratama Mandiri Padang

This study aims to determine the effect of work environment and financial compensation on turnover intention which is mediated by job satisfaction at PT Hayati Pratama Mandiri Padang, West Sumatera. The method used in this research is quantitative-descriptive. This study uses primary data collected through a questionnaire instrument from 60 permanent employees of PT Hayati Pratama Mandiri Padang. Data analysis in this study used multiple linear regression techniques to find the effect of independent variables on the dependent and path analysis to examine the effect of intermediary variables. Data analysis in this study used the help of the Statistical Product and Service Solution (SPSS) version 21. The results of this study indicate that the work environment has a significant and positive effect on job satisfaction, while financial compensation has no significant effect on job satisfaction. The opposite result was also obtained, i.e. the work environment did not have a significant effect on turnover intention, while financial compensation had a significant effect on turnover intention. Furthermore, job satisfaction does not have a significant effect on turnover intention. This study also proves that work environment and financial compensation have a significant effect on job satisfaction simultaneously. In line with these results, the work environment, financial compensation, and job satisfaction have a significant effect on turnover intention simultaneously. This study also confirms that job satisfaction is able to mediate the effect of the work environment on turnover intention. However, job satisfaction is not able to mediate the effect of financial compensation on turnover intention

Implementasi Project-based Learning untuk Meningkatkan Entrepreneurial Mindset dan Entrepreneurial Skills pada Siswa SMK Nurul Islam

In the 5.0 society era, people are required to be able to balance economic progress in solving social problems. A community can be involved through the integration of computing and physical world space to empower the community's economy and solve social problems, especially in the field of education. Rationally, education can affect the development of the economic sector. Entrepreneurship learning from an early age is needed to improve the progress of a country. The presence of entrepreneurial groups can create job opportunities, increase welfare and per capita income, and reduce unemployment. This study aims to find ways to increase the entrepreneurial mindset and entrepreneurial skills through entrepreneurship learning. The method used in this research is action research with a Project-based Learning (PJBL) approach which is applied to class XI students of SMK Nurul Islam in Bicabi Village, Dungkek District, Sumenep Regency, East Java Province with 15 people as informants. The findings in this study indicate that the PJBL produces product development outputs from each team formed and following the Minimum Completeness Criteria (KKM). Therefore, the PJBL plays an important role in increasing the entrepreneurial mindset and entrepreneurial skills of the students in honing their knowledge and skills process to become entrepreneurs

Analisis Penerimaan Pengguna terhadap Financial Technology Bareksa Menggunakan Model UTAUT

Financial Technology (Fintech) is a set of financial services, tools, platforms, and ecosystems that make financial products and services easier and cheaper to access. One example of the application of Fintech in financial transactions is Bareksa. User acceptance of Bareksa may be influenced by various factors, to find out more about that, this research was carried out. The purpose of this study is to find out how the perception of user acceptance and what factors influence users to use Bareksa. This study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) model as the theoretical basis. The population and sample in this study were Bareksa users and the sampling technique used was quota sampling by obtaining 120 pieces of data. The research method uses Structural Equation Modeling (SEM) with the bootstrap technique because the processed data is not normally distributed. The results of this study are user acceptance of Bareksa is influenced by factors of Business Expectations and Behavioral Intentions, while the factors of Performance Expectations, Social Influences, and Facility Conditions do not affect user acceptance to use Bareksa

Pengaruh Flexible Work Arrangement (FWA), Compensation, dan Career Development terhadap Job Satisfaction dan Pengaruhnya terhadap Turnover Intention dan Job Performance

The development of competition in the digital era requires reliable human resources. In this digital era, human resources have an important part in helping an organization to chase organizational goals. However, it cannot be denied that organizational competition for human resources is a concern for an organization. This competition has an impact on the turnover intention of every employee in the organization. This study aimed to analyze the effect of FWA, compensation, and career development variables on job satisfaction as well as to analyze the effect of job satisfaction on job performance and turnover intention and the effect of job performance on turnover intention. The data processing method in this study used structural equation modeling (SEM). The results of the study indicate that career development has an effect on job satisfaction, FWA and compensation have no effect on job satisfaction, job satisfaction has an effect on job performance and turnover intention, and job performance has no effect on turnover intention