International audienceSocial science researchers, including most management academics, are increasingly encouraged to generate impact that transcends the limited parameters of the ivory towers. Given the need to address grand challenges confronting humanity today—as well as to ensure that the public interest is served—calls for more impact certainly makes sense. We wholly concur with the sentiment that social science researchers have a responsibility to engage in impact efforts beyond the traditional scholarly metrics used to evaluate research (e.g. citation counts, publications in top journals). Yet, we contend that we must also get real about the types of academic efforts that make a meaningful (and, by this we particularly mean, material) impact
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