Integrated fuzzy model for assessing cultural tourism potential in ethno-villages

Abstract

This research examines the alignment of ethno-villages with cultural tourism to assess their commitment to preserving cultural values but attracting tourists in order to increase the efficiency of the economy, also. By engaging tourism experts, this research categorizes criteria into distinct groups and uses an integrated fuzzy set approach to assess the cultural tourism potential of these destinations. By combining Improved Fuzzy SWARA (Step-Wise Weight Assessment Ratio Analysis) and fuzzy WASPAS (Weighted Aggregates Sum Product Assessment) methods with the Fuzzy DOMBI operator, the research presents a methodology to address uncertainties in decision-making. The IMF SWARA method determined the criteria’s significance by assigning weights, while the fuzzy WASPAS method introduced uncertainty into the decision-making process through Z-numbers. The findings highlight ethno-villages like Ljubačke Doline and Kotromanjić, demonstrating admirable dedication to cultural immersion in their tourism offerings. These ethno-villages can serve as examples of how culture, tradition, and customs can be smoothly integrated to improve the tourism experience and economic system as a whole