Analysis of Usability and User Satisfaction of Tokopedia UI/UX Design Using the SUS Method

Abstract

E-commerce in Indonesia has experienced a rapid transformation, surpassing the growth of previous years. E-commerce has become a significant force, allowing businesses and individuals to seamlessly exchange goods online. Among e-commerce platforms in Indonesia, Tokopedia has established itself as a market leader. This research aims to analyze the usability and user satisfaction of Tokopedia\u27s UI/UX design using the System Usability Scale (SUS) method. The method used involves using specific questions to participants and a Likert scale to measure their responses. The results show that Tokopedia\u27s UI/UX Design has a "GOOD" level of usability, proven by a SUS score 70. Tokopedia can improve the UI/UX to a level that fosters user enthusiasm and loyalty