Analisis Situational Crisis Communication Theory (SCCT) Pada Respon Krisis PT. Sritex Dalam Pemberitaan Kepailitan Di Media Online Kompas.Com Dan Tempo.Co

Abstract

This study examines the crisis communication strategies implemented by PT. Sri Rejeki Isman Tbk (Sritex) in facing bankruptcy based on online media coverage from Kompas.com and Tempo.co. Sritex's bankruptcy declared by the Semarang Commercial Court in October 2024 resulted in significant impacts on more than 10,000 employees and broad social and economic consequences. This research aims to determine how PT. Sritex's crisis communication strategies in facing bankruptcy based on Situational Crisis Communication Theory (SCCT) categorization. The research method uses descriptive quantitative with content analysis approach. The research sample consists of 35 news articles published from October 25, 2024 to July 11, 2025, with 15 news from Kompas.com and 20 news from Tempo.co. Data were collected through purposive sampling technique with thematic analysis units. Research findings indicate that the justification strategy was the most dominant response with 64%, followed by denial (13%), ingratiation (10%), victimage (7%), excuse (3%), and compensation (3%). Reliability testing using Holsti's formula yielded a value of 0.8 or 80%, indicating reliable data. Independent sample t-test showed no significant difference between Kompas.com and Tempo.co coverage (Sig. 0.769 > 0.05). The study concludes that PT. Sritex implemented crisis communication emphasizing transparency and responsibility as efforts to improve corporate image and minimize negative impacts of the bankruptcy crisis