This paper investigates interiority as an extension framework within adaptive
multiplied pattern-based architectural design methodologies. While traditional
pattern-based typological approaches are often regarded as repetitive
applications of similar designs, a deeper understanding of interiority enables
the reconceptualization of interior elements as adaptive pattern systems that
respond to specific contextual needs, particularly in fast-moving commercial
spaces. To explore this, the study employs a qualitative approach, analyzing
six representative coffee shop designs in Indonesia, with a focus on Ejji Coffee
shops. These case studies were selected due to their rapid proliferation and
diverse spatial adaptations, offering valuable insights into the role of interiority in
commercial architecture. The research methodology integrates parallel exploded
drawing, visual cataloguing, and spatial element identification to delineate the
interrelation between patterns, interiority, and thematic composition. Through
four key elements with two-dimensional planes (thematic), three-dimensional
furniture (objects), interior-exterior terrace composition (extension), and materiality
(modules) with the study examines how interiority contributes to adaptive reuse
and spatial efficiency. The findings reveal that thematic pattern-based interiority
enhances flexibility, efficiency, sustainability, and aesthetic coherence, positioning
interiority not merely as a spatial consideration for rapid commercial space design
but as an integral design mechanism within the evolving landscape of commercial
and retail architectural design
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