Government Strategy in Improving Micro, Small and Medium Enterprises Based on Digital Technology in Bulukumba Regency

Abstract

The lack of digital knowledge and skills among MSME players is a major obstacle in utilising technology to develop business. The purpose of this study is to analyse the government's strategy in improving the existence of MSMEs in the use of digital technology. This research uses a type of qualitative research in which the data is collected from observations, interviews and document studies. This research was conducted in Bulukumba Regency using the theory of Windrum & Berranger (2002) using indicators 1) Stages to e-business, 2) Recent trends in the adoption of e-business technologies, 3) Organisational factors affecting adoption. The results showed that the initial stage carried out by the government was to provide regulations in an effort to provide a legal umbrella for the presence of MSMEs. In addition, MSMEs are also given training and skills in using digital technology, social media and e-commerce in marketing. The government also has a role in collaborating with educational institutions in increasing the existence of MSMEs in Bulukumba Regency. By applying digital technology in improving and reviving MSMEs is very important, because it can have an impact on the growth of the community's economy due to the surge in visitors from the archipelago and abroad