Government Strategy in Improving Micro, Small and Medium Enterprises Based on Digital Technology in Bulukumba Regency

The lack of digital knowledge and skills among MSME players is a major obstacle in utilising technology to develop business. The purpose of this study is to analyse the government's strategy in improving the existence of MSMEs in the use of digital technology. This research uses a type of qualitative research in which the data is collected from observations, interviews and document studies. This research was conducted in Bulukumba Regency using the theory of Windrum & Berranger (2002) using indicators 1) Stages to e-business, 2) Recent trends in the adoption of e-business technologies, 3) Organisational factors affecting adoption. The results showed that the initial stage carried out by the government was to provide regulations in an effort to provide a legal umbrella for the presence of MSMEs. In addition, MSMEs are also given training and skills in using digital technology, social media and e-commerce in marketing. The government also has a role in collaborating with educational institutions in increasing the existence of MSMEs in Bulukumba Regency. By applying digital technology in improving and reviving MSMEs is very important, because it can have an impact on the growth of the community's economy due to the surge in visitors from the archipelago and abroad

Training And Education for Umkm Actors Related to Digital Marketing Strategies and Business Financial Management in Paropo Village, Panakukang District, Makassar City

This community service activity aimed to improve the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Paropo Village, Panakukang District, Makassar City, to face the challenges of the digital era. Training and education are focused on two main aspects: digital marketing strategies and business financial management. The implementation method included a participatory approach through interactive training sessions, simulations, group discussions, and direct mentoring. The results demonstrated an increase in participants' understanding and skills in using social media and other digital platforms for product promotion and marketing. Furthermore, participants gained practical knowledge in simple financial record keeping, cash flow management, and short- and long-term financial planning. Evaluation of the activity, conducted through pre- and post-tests, demonstrated significant improvements in participants' knowledge and skills. It is hoped that this activity will have a sustainable impact on the development of participants' businesses and strengthen the competitiveness of MSMEs in the region. This activity also opens up opportunities for further collaboration with the local government and related institutions in digital-based MSME development

The Influence of Learning Orientation, Customer Orientation and Product Knowledge of Salesforce Car Performance at Padang City Dealers

The competition in the automotive industry is getting fiercer, making car dealers keep trying to improve the performance of their salespeople so that they can achieve sales targets. This study aims to see the impact of three things, namely learning orientation, customer orientation behavior, and product knowledge on the performance of salespeople at car dealers in Padang City. This study was based on the differences between targets and sales results that were still far away in some showrooms, which showed internal factors affecting salespeople's effectiveness. This study used a quantitative approach by surveying 96 salespeople who had worked for at least five years. The data was collected through questionnaires with a Likert scale, then analyzed using multiple linear regression via SPSS software. Research results show that all three variables affect sales performance positively and significantly. These findings emphasize the importance of learning orientation, understanding of customer needs, and good product knowledge in improving sales performance. The hope of this research is to contribute theoretically to the development of sales management as well as to assist automotive dealers in improving the quality and strategy of their sales teams

Inhibiting and Supporting Factors that Influence Caregiver Performance

The Institute of Public Administration (IPDN) is a civil service educational institution that aims to form cadres of state civil servants with integrity, discipline, and professionalism. As a long-term government effort to support bureaucratic reform, IPDN provides free education to selected cadets, who after graduating are immediately appointed as civil servants. This study aims to evaluate the performance of caregivers, especially Kasat Dharma, in forming the personality of cadets at IPDN South Sulawesi Campus. This study uses a descriptive qualitative approach, with data collection methods through semi-structured interviews, observation, and documentation. Informants were determined through purposive sampling techniques that included caregivers, cadets, and campus structural officials. The results of the study showed that the performance of Kasat Dharma was quite good in terms of coaching, although there were still obstacles in interpersonal communication and coordination between units. Based on Herzberg's two-factor theory, it was found that supporting factors for Kasat Dharma's performance include intrinsic motivation such as moral responsibility, pride in the results of coaching, and high dedication. Meanwhile, inhibiting factors include the limited number of caregivers, minimal training, lack of supporting facilities, and a less than optimal coordination system. The combination of these two factors affects the stability and effectiveness of the overall performance of caregivers. Therefore, improving the work environment and strengthening the support system needs to be done in order to maintain and improve the performance of caregivers in a sustainable manner

Comparison of Assisted and Unassisted TGT Learning Models Using Playing Cards Media on the Learning Interest of Grade XI Students in Wave Material at Al Bahra Jeneponto Senior High School

The purpose of this study is to determine a) the learning interest of students taught by the TGT Learning Model Assisted by Playing Cards Media b) the learning interest of students taught by the TGT Learning Model Not Assisted by Playing Cards Media c) the difference in Learning Interest of Students taught using the TGT Learning Model Assisted and Not Assisted by Playing Cards Media in class XI on Wave Material at SMAS Al-Bahra Jeneponto. This type of research is Quasi Experimental Design with The Matching Only Post-Test Control Group Design. Design involving the independent variable is the TGT learning model. The population in this study were students of class XI SMAS Al-Bahra Jeneponto who studied science subjects consisting of two classes and totaling 44 students. While the sample was class XI MIPA 1 as the control class and XI MIPA 2 as the Experiment class. The results of descriptive research show that the average value of learning outcomes of students taught using the TGT model without playing cards media is 47.78 and those taught with the TGT learning model assisted by Playing Cards media is 71.95. The results of the Hypothesis testing on students' learning interests showed that there were differences in the learning interests of students taught using the TGT learning model assisted by Playing Cards media

Oswald's Marketing Semiotics Analysis: Cultural Elements in Marketing Communication at the "Bajawa Flores NTT" Café

This study analyzes how Flores' cultural elements are used as a marketing communication strategy at Kafe Bajawa. Using a qualitative approach and Oswald’s marketing semiotics analysis, the research explores the meanings embedded in cultural elements such as Komodo statues, woven fabrics, Sasando musical instruments, photographs of Flores residents, a map of Flores Island, and the collaboration of traditional music with modern genres. Data were collected through direct observation of both exterior and interior decorations, as well as customer interviews to understand their responses to the presented cultural elements. The findings indicate that Flores' cultural elements play a significant role in shaping the café's identity and appeal. Analysis based on Consumer Brandscape shows that cultural signs create an authentic and unique impression, while emotional territories indicate that these cultural elements build emotional connections with customers through a comfortable and dynamic atmosphere. There is no cultural tension between traditional and modern elements; instead, they harmoniously blend, particularly in interior design and the music experience. From the perspective of cultural categories, Kafe Bajawa successfully positions itself as a venue that embodies Flores' cultural heritage in a modern context. Data triangulation through customer interviews confirms that the displayed cultural elements reinforce the café’s image as a space rich in local identity while remaining comfortable for an urban audience. The success of this strategy lies in balancing culture and modernity, creating an engaging experience that fosters customer loyalty

Human Resource Procurement Strategy in Empowering Local Labor in Luwu District (Case Study of PT. Bumi Mineral Sulawesi)

This study aims to analyze the strategy of human resource procurement through forecasting needs and recruitment and selection carried out by PT. Bumi Mineral Sulawesi. This type of research is descriptive with a qualitative approach using case studies. The informants in this study amounted to 8 people. The data collection techniques used were Observation, interviews, documentary techniques and field note techniques. Data analysis in this study was Data condensing, data display and drawing conclusions. The results of the study showed that in the process of forecasting workforce needs at PT. BMS uses two methods, namely: the Delphi technique for forecasting production activities, where the company in this case uses mining production experts from China in compiling the Man Power Planning production. In the recruitment and selection process, the company also uses two methods, namely: open recruitment for skilled workers, where job posting is done online. In the company there are several rules or policies that apply in efforts to empower local workers. In terms of workforce placement, it is carried out with the principles of humanity, justice, objectivity, efficiency and effectiveness, which are carried out in accordance with job postings after going through selection

Contestation of Legal and Social Norms in Early Marriage

This research discusses the phenomenon of early marriage that occurs in Pinayungan Village, Karawang Regency, by highlighting the imbalance between legal norms and social norms prevailing in the community. Although legal regulations, such as Law No. 16 of 2019 and PERMA No. 5 of 2019, have regulated the minimum age of marriage and marriage dispensation procedures for the protection of children's rights, the practice of early marriage is still rampant. Through a juridical-sociological approach and qualitative method, this study explores the sociocultural factors behind early marriage, including the belief in the "itung-itungan" tradition and parents' concerns about promiscuity. Interviews with the Religious Affairs Office and one of the children who married early show that social norms in the community take precedence over formal state legal norms. This phenomenon reinforces the concept of "living law" proposed by Eugen Ehrlich. In addition to violating positive law, the practice of early marriage also causes violations of various children's rights guaranteed by the Child Protection Law and the Convention on the Rights of the Child, such as the right to education, health, decent work, and the right to grow and develop optimally. This study recommends the need for a culture-based legal approach to encourage the effective implementation of child protection and prevention of early marriage

The Role of the Public Prosecutor in Prosecuting Suspects of Drug Abuse Criminal Acts in Bone Regency

Drug abuse is categorized as an Extra Ordinary Crime due to its serious threat to national security. This study aims to examine the role of Public Prosecutors in prosecuting drug crime suspects in Bone Regency. Using an empirical research approach, the study was conducted through field research at the Watampone District Attorney's Office, focusing on the prosecutors' responsibilities in handling narcotics cases. The findings reveal several key roles of public prosecutors: receiving and reviewing case files after police investigations to determine completeness (P-21); accepting the suspect and evidence during Stage II; and prosecuting the suspect in court. In the courtroom, the prosecutor prepares indictments based on evidence and facts from investigations and must convincingly prove the suspect's guilt under relevant provisions of the Narcotics Law. The study also identifies key obstacles faced by public prosecutors, including weak coordination between law enforcement institutions such as the Police, BNN, and Customs, which often hinders information sharing and evidence alignment. Additionally, the limited understanding of evolving technologies and methods used by drug syndicates presents further challenges in effectively prosecuting such cases. The study concludes that strengthening inter-agency cooperation and enhancing the technical knowledge of prosecutors are essential steps to improve the prosecution process in drug-related crimes

Effectiveness in Implementing the School Mover Program in North Kalimantan Province

This study discusses the effectiveness of the school driving program in North Kalimantan province based on the Decree of the Minister of Education, Culture, Research, and Technology Number 371/M/2021 concerning the School Driving Program. This program includes interventions in five domains, namely consultative and asymmetric assistance, strengthening school human resources, learning with a new paradigm, data-based planning, and school digitalization. In North Kalimantan itself, this program has been implemented from 2021 to 2024 before its implementation ended in early 2025. This study uses a qualitative research method by observing the implementation of this program in North Kalimantan province. The results of this study indicate that the implementation of the school driving program in North Kalimantan province has not been effective. This is due to the difficulty of access to several schools and the slow adjustment of teaching staff to the independent curriculum implemented by the government