Promoting Inclusion by Bridging Gaps through “Story-Making:” The Fastweb Case

Abstract

This chapter describes the case of Fastweb, one of the leading telecommunications operators in Italy, which has been repeatedly awarded for its commitment to DEI. Their chapter analyses, in particular, from a first-hand experience, the concept of “closing the gap” at the foundation of the brand identity by illustrating the example of the Punti Luce project and its “story-making” rationale