Immersives Erleben Ein Einblick in das Immersionsverständnis der Anbieter:innen immersiver Besucherattraktionen

Abstract

Immersive experiences have been gaining popularity for the past few years within the tourism industry. This bachelor thesis aims to collect and present the understanding of the word immersion as it is interpreted by different organizers of immersive experiences within the tourism industry. Further, this thesis seeks to collect strategies and artistic methods used in the creation of immersive events and attractions to understand which are used to facilitate an immersive experience for the visitors. Moreover, looking to the future, the thesis also intends to garner possible future developments within the immersive industry, as predicted by the organizers interviewed for this thesis. To answer these questions, five organizers and designers of different immersive experiences were interviewed. The results show that the understanding of the term immersion differs between different organizers. It was possible to identify that the individual definitions range from overly spatial and design-oriented to strongly narrative-oriented, as well as an immersion as the absorption of an environment or the participation within the environment. Furthermore, it was possible to identify multiple strategies used in immersive experiences, some of which have not yet been found in current research. The interviewed organizers suggest that immersive design will be a trend within the tourism industry. However, they also state that the term is currently already being overused and diluted in its meaning. This work establishes a basis on which future research can expand by further investigating the definition of the term ‘immersion’ within the tourism industry