Exploring Nelson Mandela Bay’s coastal and marine tourism potential

Abstract

This study investigates some of the gaps in Coastal and Marine Tourism (CMT) within the Nelson Mandela Bay Municipality (NMBM), South Africa. The NMBM boasts one of the most biologically diverse coastlines. Therefore, CMT's growth and development opportunities are unparalleled, but some challenges inhibit the sector from realizing this potential. The study aims to identify these challenges and explore opportunities to strengthen CMT for sustainable economic and environmental benefits. To achieve this, the study employs a qualitative approach, specifically using semi-structured interviews conducted with a wide array of stakeholders, including tourism officials, tourists, business owners in the locality, environmentalists, and government representatives. This is further complemented by document analysis of local and international documents, providing historical and contextual insights into tourism development. A total of 15 interviews were conducted and analysed. This is further complemented by document analysis of local and international policy papers and marketing materials, providing historical and contextual insights into tourism development. The analysis includes both local (South African) and international documents. Of the 26 documents, 8 are local and 18 are international. The predominance of international sources is due to the limited local literature on CMT directly related to the research topic and objectives. International documents provide valuable case studies and best practices that can inform sustainable CMT development in NMBM by drawing from successful global models while aligning them with local needs. Key findings identify several factors constraining CMT, including socioeconomic challenges, environmental management issues, and limited infrastructure and marketing support. However, stakeholders highlight significant opportunities for sustainable CMT development through increased investment and community engagement. Based on these insights, the study proffers focused strategies aimed at diversifying and strengthening CMT within the NMBM to achieve economic growth while ensuring environmental protection. Recommendations include improving infrastructure, enhancing marketing efforts, and fostering collaboration between stakeholders to maximize the potential of NMBM’s coastal and marine assets. By addressing these limitations, this study contributes to a sustainable tourism framework that can be adapted to similar regions.Thesis (MMM) -- Faculty of Business and Economic Sciences, School of Economics, Development and Tourism, 202