Al-Badi' (figurative style) was studied in successive times as a verbal adornment whose purpose was to improve and entertain، but it was an incomplete lesson that was clearly mistaken. as it cannot be said about the manifestations of al-Badi' in the Qur'an and authentic poetry that they are Appearances of beauty and entertaining only، but the modern argumentative theory has returned the methods of al-Badi' to the ranks of important speech strategies، in terms of approaching them based on the fact that the process of deviation and choice is always loaded with an intended persuasive meaning. If the traditional Arabic sermon is an oral sermon with a limited persuasive status that requires condensation and focus، then the orator's deviation from the normal level of speech and his choice of the al-Badi' style must carry within it an additional meaning that strengthens the thesis and establishes it in the souls of the recipients، which is what this research attempts to clarify and stand on its truth
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