thesis doctoral thesis
Determinants of brand performance : analysis in an emerging market
Abstract
DoctoradoDoctor en Administración (Ph.D.- info:eu-repo/semantics/doctoralThesis
- Tesis Doctoral
- Monografía
- http://purl.org/redcol/resource_type/TD
- http://purl.org/coar/resource_type/c_db06
- http://purl.org/coar/version/c_ab4af688f83e57aa
- info:eu-repo/semantics/acceptedVersion
- Gerencia de marca
- Desempeño de marca
- Marca interna
- Valor de marca
- Orientación de marca
- Contexto económico
- TCCM Framework
- Teoría basada en recursos
- MERCADEO - INVESTIGACIONES - METODOLOGÍA
- MERCADEO - INVESTIGACIONES
- MARCAS DE EMPRESAS
- IMAGEN Y DISEÑO CORPORATIVO
- COMPORTAMIENTO DEL CONSUMIDOR
- Brand Management
- Brand Performance
- Internal Branding
- Brand Equity
- Brand Orientation
- Economic Context
- TCCM Framework
- Resourced based Theory
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Last time updated on 11/09/2025
This paper was published in Repositorio Institucional Universidad EAFIT.
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