This article based on current scenario of differential behaviour with consumer’s based on their gender identity as hidden charges of belonging to that gender. I tried to divide my article into in first part in tries to introduce my topic by giving definition and evolution of the taxation system by the state authority to the other’s (market holders) with this I try to analysis how it impacts our public life. After this in second part I tries to explain the types of gender based hidden taxation manipulative tactics like gender marketing, brand value, VAT as sales tax or luxury or premium tax from targeted consumers and many other forms of discriminatory behaviour after this, I explain reason and factor that causing this phenomenon by explaining the both side perception (consumer and market producers). At last I explained the precautions like awareness , multipurpose item, gender neutral, comparative sell, read label , and by applying other steps we can save us by trapping into the hidden tax web trap at we can finally vanish this discriminatory conditions .In final part conclusion of the whole scenario take place where I interpret the whole article by giving final statement of the article that pink tax is not about only women’s but it also about the loop holes of our society in which we cannot create a fair ,equal, justiciable, for this we need self-aware society for our own empowerment and betterment is the only solution of the problematic situation
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