Brute Gamification

Abstract

Digital platforms are surreptitious structures that gamify the ways in which we engage and exchange. They dictate every step of our journeys even as we navigate onward with a sense of absolute agency. The harder that we try to win, the more the platform will win! In Brute Gamification, I employ image-based installation and performance to unravel the terms and conditions with which these platforms dictate our lives. A literal platform supports a series of image-games, all of which are about to end in a draw. Through prescribing the user to a designated path to focus on this non-ending as well as recalibrating traditional usage of business frameworks in the narratives of my lecture performances, what I propose is a mode of playing that tethers to the path itself