Digital promotional materials - creation of materials for the L'Oreal Paris brand

Abstract

U ovom završnom radu govori se o digitalnim promotivnim materijalima, njihovim promjena i prilagodbama okolini. Njihovoj prisutnosti na društvenim mrežama, Internetu i digitalnim platformama te njihovim estetskim i funkcionalnim vrijednostima. Oni imaju ključnu ulogu u suvremenom oglašavanju i promoviranju, omogućuju brendovima da vizualno komuniciraju s ciljanom publikom i prenose željenu poruku. Kroz praktični dio ovog završnog rada korišteni su alati Adobe Photoshop, Adobe Illustrator i Adobe InDesigne. Posebna pažnja posvećena je kompoziciji, hijerarhiji, izboru boja i tipografije s ciljem kreiranja jednostavnih i lako razumljivih digitalnih promotivnih materijala.This final paper discusses digital promotional materials, their changes and adaptations to the environment. Their presence on social networks, the Internet and digital platforms, and their aesthetic and functional values. They play a key role in modern advertising and promotion, enabling brands to visually communicate with their target audience and convey the desired message. Throughout the practical part of this final paper, Adobe Photoshop, Adobe Illustrator and Adobe InDesign tools were used. Special attention was paid to composition, hierarchy, color selection and typography with the aim of creating simple and easy-to-understand digital promotional materials