Marketing and branding: the process of brand building on the BOLD H example

Abstract

Marketing je proces kojim se određuju cijene određenog proizvoda ili usluge. Marketing se može podijeliti na nekoliko segmenata. Jedan od njih je podjela na tradicionalni marketing i digitalni marketing. Brend je način na koji korisnici prepoznaju određeni proizvod. Brendiranje je proces koji obuhvaća mnogo segmenata. Jedan od najbitnijih je poticanje određene emocije uz određene pothvate kako bi korisnici dobili određenu percepciju o proizvodu ili usluzi. Brend nije samo logo ili boje koje stoje iza njega. Brendiranje je način na koji se proizvod ili usluga prezentiraju i one emocije koje se žele potaknuti kod korisnika tako da oni ne kupuju samo proizvod ili uslugu već i osjećaj koji dolazi uz njih. Kako bi se dobar brend izradio potrebno je uzeti u obzir puno detalja koji pokreću cijelu priču koja stoji iza brenda. Odabir serifne tipografije poručuje poruku luksuza i elegancije. Osim tipografije tu je i puno drugih detalja na koje treba obratiti pozornost jer šalju određenu poruku potencijalnom klijentu.Marketing is the process of determining the price of a particular product or service. Marketing can be divided into several segments, one of which is the division between traditional marketing and digital marketing. A brand is the way users recognize a particular product. Branding is a process that encompasses many segments. One of the most important aspects is evoking certain emotions through specific efforts to create a particular perception of the product or service. A brand is not just a logo or the colors behind it. Branding is the way a product or service is presented and the emotions intended to be triggered in users so that they are not just buying a product or service, but also the feeling that comes with them. In order to build a successful brand, many details must be taken into account, as they drive the entire story behind the brand. Choosing a serif typeface conveys a message of luxury and elegance. In addition to typography, there are many other details that need attention because they send a specific message to potential clients