A Case Study of Responsible Marketing: The Example of Patagonia's ESG Initiatives
Abstract
Gaczyńska, AgnieszkaGaczyńska, AgnieszkaHeba, Agnieszk- info:eu-repo/semantics/review
- Odpowiedzialny marketing
- cele zrównoważonego rozwoju
- ESG
- greenwashing
- Patagonia
- Marketing-mix
- konsumpcjonizm
- certyfikacja B Corp
- ONZ
- Unia Europejska
- ekologia.
- Responsible marketing
- sustainable development goals
- ESG
- greenwashing
- Patagonia
- Marketing-Mix
- consumerism
- B Corp certification
- UN
- European Union
- ecology.
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Last time updated on 11/07/2025
This paper was published in REIN UW Institutional Repository of the University of Warsaw.
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