The Role of Technology Acceptance Model on Impulsive Buying

Abstract

The use of e-commerce and PayLater features has grown rapidly in Indonesia, particularly in Malang, a student-centered city where many young consumers rely on these platforms for daily transactions. However, this convenience comes with risks, most notably impulsive buying behavior that may negatively impact financial well-being. This research examines the influence of Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention to Use, and Actual Use of the System on impulsive buying behavior among PayLater users in Malang. Employing a quantitative approach with an associative causal design, data were collected through surveys and analyzed using multiple linear regression. The F-test results indicate that the independent variables significantly influence impulsive buying behavior, while the T-test illustrates the individual effects of each variable. This study enhances our understanding of how the Technology Acceptance Model (TAM) relates to impulsive buying behavior and provides insights for developing strategies to mitigate impulsivity and support the sustainable growth of e-commerce