Understanding the Impact of Green Perceived Value on Purchase Intentions Through Green Satisfaction: Literature Review

Abstract

Perceived value refers to consumers’ evaluation of the benefits gained from goods or services, particularly those that align with environmental sustainability. While green purchase intention is becoming increasingly important in consumers’ daily choices, relatively few companies have developed environmentally friendly products. Green purchase intention reflects consumers’ willingness to buy eco-friendly products, considering not only product quality but also the environmental impact of their use. Given inconsistencies in previous research, this study explores the potential relationship between green value perception, green satisfaction, and green purchase intention. The literature review aims to examine the influence of green value perception and green satisfaction on purchase intention and to offer theoretical insights into their relationship. The findings are intended to serve as a reference and guide for future researchers, helping to refine research approaches and address existing limitations. The study used a literature review methodology by collecting and analyzing a range of sources, including journal articles, books, and conference proceedings