Evaluation of Creativity in Film Production Education

Abstract

This study investigates how creativity is evaluated in film production education at the university level. Creativity is a vital aspect of film production, requiring not only technical skills but also unique perspectives and expressive depth. However, assessing creativity presents challenges due to its abstract nature. This research examines practical classes where students complete film projects within limited time frames, exploring how instructors evaluate students' creative work in both individual and group settings. Results indicate that individual evaluations focus primarily on "knowledge, skills, and techniques" as well as "attitude," while group assessments emphasize "management" and "communication" among team members. The findings suggest that effective creativity assessments should consider not only the quality of the final product but also the process, encouraging students to deepen their creative engagement in future projects