Meeting faith-based needs in tourism: the role of mobile applications for Muslim travelers

Abstract

This study investigates how mobile applications can support Muslim-friendly tourism by addressing the specific faith-based needs of Muslim travelers. As the global Muslim travel market continues to expand—with projections previously reaching $200 billion by 2020—the demand for tailored services, especially in non-Muslim majority destinations, has grown significantly. However, many tourism stakeholders still face challenges in providing appropriate religious accommodations, which can negatively affect the overall travel experience. Using a quantitative approach, this research gathered data via both online and offline surveys to assess the types of information Muslim tourists seek and how mobile tools influence their travel satisfaction. Central research questions include identifying the essential religious and travel-related information requirements and understanding the psychological effects of mobile engagement on Muslim travelers. The results highlight the critical role digital platforms play in improving destination awareness, emotional comfort, and overall satisfaction. This study offers practical recommendations for tourism providers, encouraging the development of mobile solutions that support Muslim travelers’ religious obligations while enhancing their journey