SafaVoyage: a toolkit for Muslim-friendly adventure tourism

Abstract

The growing demand for Muslim-friendly tourism highlights a gap in standardized frameworks to help adventure tourism businesses meet the unique needs of Muslim travelers. To address this, we propose SafaVoyage, a comprehensive digital platform designed to guide tourism operators in aligning their services with Muslim-friendly standards. The toolkit will offer best practices and resources on key areas such as halal food sourcing, prayer facilities, privacy measures, and gender-specific services, while also addressing adventure-specific needs like safety gear and family- or women-only packages. It will simplify the certification process for operators, providing step-by-step instructions and training modules on local cultural sensitivities to ensure a respectful and supportive environment for Muslim tourists. By offering actionable guidelines and tools, this innovation will empower tourism providers to better serve Muslim adventurers, foster inclusivity, and build trust with the Muslim market, ultimately creating a more sustainable and ethical adventure tourism industry