Catering to Muslim travellers: a review on the value of Muslim-friendly tour guides services

Abstract

The tourism industry is experiencing rapid growth and is expected to continue expanding. One of the most prominent developments within this sector is the emergence of tour guides in Muslim-friendly tourism, which involves catering to the specific needs of Muslim travellers. Through a literature review, this study aimed to delve deeper into this topic, focusing on the significance of tour guide services within the framework of Muslim-friendly tourism. The review revealed that tailored tour guide services play a crucial role in enhancing the overall satisfaction of Muslim tourists during their travels. These findings have important implications for tour operators and travel agencies, as they can use them to inform the design and marketing of tour guide services tailored to Muslim travellers' needs