Restorative Retail Experiences in UK Fashion Retail Servicescapes

Abstract

The chapter explores restorative retail experiences within the context of fashion servicescapes within the UK, considering the growing opportunities appearing in the wellness and fashion retail’s experience economies. The study considers the effects of a variety of restorative experience forms on consumer well-being, uncovering the successful characteristics of such experiences, and exploring what influences them. It aims to elicit the future potential of implementing restorative customer experiences within physical fashion retail