Apogee Place

Abstract

This thesis addresses heavy topics of mental health and well-being with a more lighthearted approach by encouraging people to travel and stay amongst some of the most special natural environments in the United States. The goal was to create a welcoming personality for this brand, and the research that I conducted helped me to design thoughtfully in knowing that nature truly does relieve levels of stress and provides the perfect environment to practice mindfulness. Due to the Pandemic in 2020, there was pent-up demand to get out and explore the world, leading to a surge in travel bookings these past few years. Many people shifted priorities as they reassessed their lifestyles with increased emphasis on experiences, relationships, and personal fulfillment, driving them to travel. In addition, there has been a growing demand for hotels catering to travelers’ desires to connect with nature. Apogee Place is a personalized hospitality experience that prioritizes travelers’ mental health & mindfulness and encourages them to explore nature and its benefits.No embargoAcademic Major: Visual Communication Desig