ANALISIS PROMOSI INSTAGRAM MELALUI PENDEKATAN AISAS PADA ATLANTIS WATER ADVENTURE ANCOL

Abstract

Penelitian ini bertujuan untuk menguji aktifitas pemasaran media sosial Instagram Atlantis Water Adventure Ancol. Metode pengumpulan data dilakukan menggunakan survei dengan instrumen berupa kuesioner yang disebarkan secara online. Populasi penelitian ini adalah masyarakat DKI Jakarta yang memenuhi kriteria: berusia 18 tahun ke atas, memiliki akun Instagram, serta pernah melihat konten promosi Atlantis Water Adventure Ancol di Instagram. Penelitian ini melibatkan 200 responden, dan data dianalisis menggunakan SPSS Versi 29 untuk uji validitas dan reliabilitas, serta pengujian data menggunakan skor rata-rata. Hasil penelitian menunjukkan bahwa metode AISAS (Attention, Interest, Search, Action dan Share) sangat efektif dalam pemasaran di media sosial instagram Atlantis Water Adventure Ancol. **** This study aims to examine the social media marketing activities of Instagram for Atlantis Water Adventure Ancol. Data collection was conducted using a survey with a questionnaire distributed online. The population of this study consists of people in DKI Jakarta who meet the following criteria: aged 18 years and above, have an Instagram account, and have seen promotional content from Atlantis Water Adventure Ancol on Instagram. This study involved 200 respondents, and the data were analyzed using SPSS Version 29 for validity and reliability testing, as well as data testing using average scores. The results show that the AISAS method (Attention, Interest, Search, Action, and Share) is highly effective in social media marketing for Atlantis Water Adventure Ancol on Instagram