Comparing transparent and covert nudges

Abstract

Do transparent and non-transparent nudges have similar effects? The question is central in recent research on behavioural public policy, as it leads to ethical and practical implications regarding policy-maker responsibility, citizen agency, and nudge design. We meta-analysed results from 23 publications designed to compare transparent to covert nudges including 117 effect sizes and found a positive effect of transparency on behavioural outcomes, but no effect on non-behavioural outcomes. The moderator analyses revealed that studies conducted online, manipulating the decision structure, and conducted in the domain ‘other’ tended to exhibit significantly positive transparency effects for behavioural outcomes. We note that all but two studies were conducted online or in the lab, and that there is an over-representation of research on default nudges (88% of total effects), severely limiting the generalizability of the findings. Thus, we call for an improvement of research conducted on transparent nudges and the inclusion of more nudge types, preferably in a field setting. We also stress the importance of defining the form of transparency that societies require for respecting their citizen’s autonomy.JRC.S.1 - EU Policy Lab: Foresight, Design & Behavioural Insight