Sensoryscapes in Swiss Ice Hockey Arenas: Enhancing the Spectator Experience at HC Ambrì-Piotta Games

Abstract

This study explores the impact of the sensoryscape on spectator experiences and intentions to revisit HC Ambrì-Piotta games at the Gottardo Arena. Data was gathered from 1,566 participants through a self-administered online questionnaire and was analyzed using exploratory and confirmatory factor analysis, along with structural equation modeling. The findings reveal that aesthetics and comfort, fan-made entertainment, and arena smell significantly influence spectators\u27 interactions, emotions, and loyalties, while club-made entertainment and food and beverages have varied impacts. These insights are crucial for enhancing spectator experiences and fostering team loyalty. Practical implications include focusing on the holistic sensory environment to create engaging and satisfying arena experiences, thereby attracting and retaining spectators.&nbsp