Osobni odnosi s javnošću : Studija slučaja umjetnika Salvadora Dalija

Abstract

Interes za osobne odnose s javnošću u posljednje vrijeme raste, osobito nakon pojave društvenih mreža koje su omogućile pojedincu instantnu prezentaciju publici diljem svijeta. Područje osobnog PR-a sve je bitnije i osobe često koriste instrumente odnosa s javnošću u planiranju osobnih odnosa s javnošću (Tomić, 2008: 293). Kroz povijest odnosa s javnošću prikazat će se transformacija odnosa s javnošću i dokazati da osobni odnosi s javnošću postoje oduvijek. Tema rada je detaljno prikazati strategiju kreiranja osobnog imidža i osobnih odnosa s javnošću u vrijeme prije pojave interneta i društvenih medija na primjeru španjolskog umjetnika Salvadora Dalija. Metodom studije slučaja detaljno će se prikazati proces izgradnje osobnih odnosa s javnošću Salvadora Dalija i opisat će se ključne aktivnosti i komunikacijski kanali koje je koristio. Cilj rada je provjeriti je li termin influencer postojao i prije pojave društvenih medija te potvrditi tezu da je Dali bio utjecajnik (influencer) i brend osoba.The interest in personal public relations has been growing lately, especially after the appearance of social media which has enabled individuals to instantly present themselves to the public all around the world. The area of personal PR is becoming more important, therefore people have been using the public relations tools for establishing their personal public relations. Throughout the history of public relations, there will be depicted the transformation of them, as well as proving that they always have existed. The leading topic of this essay is to precisely demonstrate the strategy of creating a personal image including personal public relations as well as taking into consideration the period before the arrival of the Internet and social media on the example of a Spanish artist Salvador Dali. Using the case study, it will exhibit a detailed image showing the process of building personal public relations by Salvador Dali, in addition to describing the key activities and communication channels he used. The purpose of this essay is to examine whether the term influencer existed even before the emergence of social media and confirm the thesis that Dali was in fact an influencer and brand persona