Overtourism

Abstract

Overtourism has become a critical issue in global tourism. Defined as the excessive influx of tourists overwhelming a destination, overtourism results in detrimental environmental, cultural, and social impacts. This chapter investigates the origins, implications, and management strategies of overtourism, with a focus on European case studies. Key factors contributing to overtourism include technological advancements, globalization, economic growth, and the influence of marketing and media. The consequences of overtourism encompass environmental degradation, cultural commodification, social tensions, and economic dependency. Various strategies to mitigate overtourism, such as regulatory measures, sustainable tourism practices, and community involvement, are discussed. The chapter concludes that a holistic approach involving technological innovations, policy development, and global collaboration is essential for managing overtourism and promoting sustainable tourism development