Export Performance Perception by Managers of Family-Owned Agri-Food SMEs in Morocco: An Exploratory Case Study

Abstract

The perception of export performance has been the subject of several studies in the context of developed economies, it is in this sense that we will try to understand this problem in developing countries, in this case, Morocco. This communication will deal with the concept of export performance and particularly its perception by the managers of family agri-food SMEs in Morocco, in other words this work seeks to provide elements of answers to the following questions: How do the owner-managers of family agri-food SMEs perceive the export performance of their companies? Do the managers of these companies use the same determinants and the same variables for measuring export performance ? To answer this problem, we will undertake an exploratory study with a sample of managers of family agri-food exporting SMEs in Morocco