The Use of Artificial Intelligence to Accelerate Small and Medium Sized Business Customer Journey Development

Abstract

11 pagesIn this case study, we explore the use of artificial intelligence (AI) to assist small and medium sized businesses in more fully automating their customer journey process. More fully detailed is how an American medium-sized business used AI to comb through their various marketing data, shift their target marketing strategy, and help create a more structured funnel to help the firm identify opportunities and close gaps in their customer relationship process. This process led to immediate gains and greater, more fruitful interactions with customers as they proceeded from product identification all the way to sales closure and support after the sale